Creative Direction for Fashion MA

UCA Rochester - 2021

Length of study:

One year full-time


UCA Rochester

Entry requirements:

Honours degree and/or relevant work experience

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Course entry options:

September 2021

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Course overview

Our MA Creative Direction for Fashion course will provide you with the perfect learning environment to develop both creative and strategic skill in fashion direction.

Global Fashion brands need innovative creative directors to communicate their visual messages effectively. This future-focused course combines creative thinking skills and knowledge with image-making to build a portfolio that is contemporary, diverse and inclusive.

This concept-driven course works closely with brand, trend and creative directors and includes collaborating with other practices in order to explore contemporary fashion issues and create innovative forward thinking creative concepts that push the boundaries of current practice.

Upon graduating, you’ll be enabled to become an innovative creative director working within the fashion and beauty industries, in roles such as creative or art director, or fashion image-maker.

You’ll develop your practice through appropriate research, a deep understanding of how the fashion creative industry operates, engagement with global fashion brands through the Creative Direction lecture series and industry mentors in order to plan and produce a major project that is unique to you.

Please note, the part-time route of this course has been suspended for 2021 entry.


Course details

  • Term 1

    You'll be introduced to the University and the technical workshops and facilities available to you. The first stage includes a range of lectures and seminars and practical workshops where you’ll start to explore the relationship between theory and creative practice. 

    Professional Practice
    The aim of this unit is to enable you to situate your practice and outline a clear direction for your MA studies in creative direction for fashion. Facilitated through industry collaboration (analysis and reflection of an existing campaign or fashion rebrand and transformation), this unit runs simultaneously alongside the Research & Critical Enquiry unit.

    Research & Critical Enquiry
    The aim of this unit is that through research, critical enquiry and understanding of a range of cultural, social economic and industry contexts, will inform and enhance your project development.

  • Term 2

    Creative Concept Development & Consolidation
    The skills, knowledge and critical perspectives acquired during previous units will support and inform the design and modification of your creative concept. The body of work will be appropriate for an intended market, target consumer and/or brand, and will clearly demonstrate creative vision in depth and scope; from brand work to book design, photography to film, editorial to exhibition.

  • Term 3

    Final Project Resolution & Promotional Launch
    A culmination of your MA studies and work completed in the previous units. You will realise and present (on relevant platforms), a ‘no holds barred’, current creative concept and promotional launch strategy which clearly demonstrates key skills in art and design practice, visual communication and identity, and relevant industry collaboration (as appropriate).

  • Fees and additional course costs

    Tuition fees
    The course fees per year for 2021 entry are:

    • UK students full-time - £10,400

    • EU students full-time - £10,400 (see fee discount information)

    • International students full-time - £17,500 (standard fee)
    • International students full-time - £16,800 (full early payment fee)

    Additional course costs
    In addition to the tuition fees please see the additional course costs for 2021 entry.

    Further information
    Find out more about our course fees and any financial support you may be entitled to:

    These fees are correct for the stated academic year only. Costs may increase each year during a student’s period of continued registration on course in line with inflation (subject to any maximum regulated tuition fee limit). Any adjustment for continuing students will be at or below the RPI-X forecast rate.

  • Fee discounts and scholarships

    To support all of our current students and our recent UK and EU alumni to progress to the next level of study, we have developed a new range of fee discounts across a range of courses.


At UCA Rochester there is a modern library with a wealth of books, journals, special collections and online resources. There is also an extensive range of campus facilities, including: digital printing facilities, photography studios and darkrooms, 3D workshops, media store for borrowing film and photography equipment.

Programme Director

Course connections

On this course, you'll be exposed to a world of opportunities

  • Careers

    This course prepares you for further research or study, or for a wide range of communication and media careers in:

    • Television post production
    • Media content production
    • Marketing
    • Corporate communications
    • Campaigns and communication in the public and the third sector
    • Media enterprise and business start-ups.
  • Further study

    You may want to undertake further study or research to specialise even more.

Apply now

UK applications

Apply for full-time study - starting September 2020:

Apply for part-time study - starting September 2020:

Apply for full-time study - starting February 2021:

Apply for full-time study - starting September 2021:

Apply for part-time study - starting September 2021:

International & EU applications

If you are applying for more than one course in the UK please apply via UCAS, to apply direct to UCA please use the links below:

Apply for full-time study - Year 1 - starting September 2021:

Apply for full-time study - Year 2 - starting September 2021:

Apply for full-time study - starting September 2020:

Apply for full-time study - starting February 2021:

Apply for full-time study - starting September 2021:

Apply for full-time study - starting September 2021:

Apply for this course and other courses in the UK - full-time study - starting September 2021:

Due to visa requirements, this course is not available to students that require a Tier 4 (General) visa

If you have another category of visa please contact us: to find out if you are eligible to study.

If you're interested in joining Year 3 of this course, please contact our Admissions Team on +44 (0) 1252 892 960 or

When to apply:

You can apply throughout the year but we recommend you try and apply as early as possible so you have time to arrange accommodation and visas, if required.

For more information visit our how to apply pages

Entry requirements

UK entry requirements

  • An honours degree or equivalent qualification in the subject or a related discipline


  • Relevant work experience, demonstrating your ability to study at postgraduate level.

Consideration will also be given to applicants who can make a strong case for admission in relation to a particular project and can demonstrate their potential to satisfactorily complete the course.

International and EU entry requirements

To view the equivalent entry requirements for your country please select it in the list below.

Pick Your Country

Non-UK equivalent qualifications

English language requirements

Don't meet the international entry requirements or English language requirements?

You may be able to enter the course through the following entry courses:

Pre-sessional English courses in the UK or China

UCA International Foundation courses

The UCA International College

Your portfolio

For this course, you’ll be required to submit an online portfolio via your UCA Applicant Portal. Further information on how to compile and upload your portfolio will be provided once you have applied. If you receive an offer, you’ll be invited to attend an Offer Holder Webinar where you can meet the course team and learn more about the course.

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