Event & Promotions Management BA/BSc (Hons)

with or without Professional Practice Year

UCA Epsom - 2021

Length of study:

Three years full-time

Or, Four years full-time with Professional Practice Year

Campus:

UCA Epsom

Entry requirements:

112 UCAS tariff points

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Course entry options:

September 2021

View term dates

UCAS institution code:

C93

UCAS code:

N821

UCAS code for course with Professional Practice:

N823

Course overview

This course introduces you to the world of events and promotions, where you will find yourself working in an exciting, fast-moving business environment in which adaptability is key.

With thousands of events taking place every week – from local charity fundraisers and music festivals to conferences, awards shows and international sporting events – this is a vibrant, dynamic sector with a global aspect.

Taught at our Business School for the Creative Industries at UCA Epsom, the BA/BSc (Hons) Event and Promotions Management course will guide you through how to create an event, from the initial concept through to the organisation and curation of the participants’ experience, and on to the final staging.

You will learn about forward planning, venue choice, programming, equipment, experience design and how food and drink are an increasingly important element in any event. In addition, you will learn how to set budgets, analyse data and comply with health and safety regulations, as well as the importance of evaluating environmental concerns.


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Course details

  • Year one

    You’ll be introduced to the various aspects of events and promotions management, learning how to understand design an experience, ensure it’s safe and how to cater for different consumers. You’ll also take part in the shared Business Seminars, giving you a chance to interact with several other courses at the school.

    The units covered are outlined as follows:

    • Introduction to Event Management
    • Running and Promoting a Venue
    • Understanding Experiences
    • Business Seminar I
    • Designing an Experience
    • Creative Event Management
    • Managing Safety and Experience
    • Business Seminar II.
  • Year two

    In your second year of study you’ll cover units appropriate to each, continue your Business Seminars with others students and you’ll have the option, if you want, to take an industry placement or study abroad.

    The units covered are outlined as follows:

    • The Event Workforce
    • Business Sustainability and Ethics
    • Public Relations and Events
    • Business Seminar III
    • Celebration and Culture
    • Business Seminar IV
    • Industry placement (elective)
    • Study abroad (elective).
  • Professional Practice Year (if undertaken)

    If you opt to complete a professional practice year, this will take place in year three. You will undertake a placement within the creative industries to further develop your skills and CV.

    While on the Professional Practice Year, you will be required to pay a reduced tuition fee for that year. This fee will be determined using government funding regulations. Based on current regulations, we expect this to be a maximum of 20% of the tuition fee rate that you are charged for your second year of study. You will also incur additional travel and accommodation costs during this year. The University will provide you with further advice and guidance about this as you approach your Professional Practice Year.

  • Year three

    Your final year will see you continue your shared Business Seminars with other students, investigate the current trends and issues within the industry, learn about luxury events and experiences, as well as start-ups. You’ll conclude your studies with your final degree project.

    The units covered are outlined as follows:

    • Current Issues in Events and Promotions
    • Event Operations Management
    • Luxury Events and Experiences
    • Business Seminar V
    • Venue and Festivals Start-up
    • Business Seminar VI
    • Degree Project.
  • Fees and additional course costs

    Tuition fees
    The course fees per year for 2021 entry are:

    • UK students - £9,250 
    • International and EU students - £16,950 (standard fee)
    • International and EU students - £16,270 (full early payment fee)

    If you opt to study the Professional Practice Year, you will be required to pay a reduced tuition fee for that year. This fee will be determined using government funding regulations. Based on current regulations, we expect this to be a maximum of 20% of the tuition fee rate that you are charged for your second year of study. You will also incur additional travel and accommodation costs during this year. The University will provide you with further advice and guidance about this as you approach your Professional Practice Year.

    Additional course costs
    In addition to the tuition fees please see the additional course costs for 2021 entry.

    Further information
    Find out more about our course fees and any financial support you may be entitled to:

    These fees are correct for the stated academic year only. Costs may increase each year during a student’s period of continued registration on course in line with inflation (subject to any maximum regulated tuition fee limit). Any adjustment for continuing students will be at or below the RPI-X forecast rate.

     

Professional Practice Year

You have the option to complete a Professional Practice Year as part of this course.

You’ll spend two years learning with us, before putting what you’ve learned into practice through a year-long industry placement.

Our Professional Practice placements give you the opportunity to develop your professional, academic and personal potential, equipping you to be confident and engaged in creative workplaces. These qualities are widely recognised by employers and a significant proportion of placement students nationally are offered graduate-level jobs or go onto postgraduate study.

Throughout your placement, your course team will support you, making use of our extensive industry connections to help facilitate you to find about the right placement for you. On conclusion of the placement, you’ll return to complete your final year of study – applying what you’ve learned on the job. 

Business School

The first of its kind in the UK, our new Business School for the Creative Industries builds on our long tradition of collaborating with employers to cultivate leadership, entrepreneurial and problem-solving skills.

Facilities

The UCA Business School for the Creative Industries, based at our Epsom campus, is the first of its kind in the UK. There’s dedicated studios and study areas, digital media suites equipped with Macs and PCs which are programmed with specialist software including Adobe Creative Suite, Dreamweaver and After Effects. There’s a modern library with a wealth of books and thanks to its location, many collaborative opportunities with students from other courses.

Programme Director

Course connections

On this course, you'll be exposed to a world of opportunities

  • Careers

    Our BA/BSc Events & Promotions Management course will enable you to pursue a range of careers including: 

    • Events Management
    • Venue Management
    • Promotions Management
    • Marketing Executive
    • PR Executive/Account Manager
    • Advertising Agent
    • Postgraduate Study.
  • Further study

    Your training on this course will prepare you for a wide range of postgraduate courses. We offer postgraduate opportunities in our Business School and we will help you find the correct course for you and support you in your application should further study be for you.

    Find out more about UCA's Business School

Apply now

Entry requirements

UK entry requirements

The standard entry requirements* for this course are:

One of the following:

  • 112 new UCAS tariff points, see accepted qualifications
  • Pass at Foundation Diploma in Art & Design (Level 3 or 4)
  • Distinction, Merit, Merit at BTEC Extended Diploma
  • Merit at UAL Extended Diploma
  • 112 new UCAS tariff points from an accredited Access to Higher Education Diploma in appropriate subject
  • 27-30 total points in the International Baccalaureate Diploma with at least 15 IB points at Higher level, see more information about IB entry requirements.

And four GCSE passes at grade A*-C and/or grade 4-9 including English (or Functional Skills English/Key Skills Communication Level 2).

Other relevant and equivalent Level 3 UK and international qualifications are considered on an individual basis, and we encourage students from diverse educational backgrounds to apply.

*We occasionally make offers which are lower than the standard entry criteria, to students who have faced difficulties that have affected their performance and who were expected to achieve higher results.

International entry requirements

To view the equivalent entry requirements for your country please select it in the list below.

Pick Your Country

Non-UK equivalent qualifications

English language requirements

Don't meet the international entry requirements or English language requirements?

You may be able to enter the course through the following entry courses:

Pre-sessional English courses in the UK or China

UCA International Foundation courses

The UCA International College

Your portfolio

Further information on how to compile and upload your portfolio will be provided once you have applied. If you receive an offer, you’ll be invited to attend an Offer Holder Webinar where you can meet the course team and learn more about the course. Students from diverse educational backgrounds are encouraged to apply.

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