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Eneza Mulenga, UCA Epsom

Digital Marketing & Social Media BA/BSc

Digital Marketing & Social Media BA/BSc (Hons)

Epsom

Course overview

Digital and social media is an exciting and fast-growing sphere of marketing. If you want to be a part of it, our BA/BSc (Hons) Digital Marketing & Social Media course will make you an expert in this evolving industry.

On this course, taught at UCA Epsom's Business School for the Creative Industries, you will discover the constantly moving nature of digital marketing and social media, and gain the tools to think quickly and creatively to meet the demands of both technology and customer behaviour.

You will become an expert marketeer and a highly effective social media user, able to understand the role of the influencer and how to target your core audiences.

You have the option to complete a Professional Practice Year as part of this course. If you choose this route, you’ll spend two years learning in our Business School for the Creative Industries, before putting what you’ve learned into practice as part of a year-long work placement, and then returning to the Business School for your fourth and final year of study.

Our standard three year undergraduate degree for those who meet the entry requirements for higher education.

A four year degree programme, including a foundation year to help develop your creativity before you embark on year one of a degree.

A four year course, specifically designed to provide international students with the English language and creative skills before they embark on year one of a degree.

A four year programme, which sees you spend an entire year gaining valuable industry experience prior to your final year of study.

A five year course, including a foundation year to help develop your creativity before you embark on year one of a degree, and a year on a professional placement gaining valuable industry experience prior to your final year of study.

A five year course, including an international foundation year concentrating on English language and core creative skills before you embark on year one of a degree, and a year on a professional placement gaining valuable industry experience prior to your final year of study.

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Course details

Course Details

UCA’s Integrated Foundation Year is designed to give you the skills you’ll need to start your degree in the best possible way – with confidence, solid knowledge of creative practice, study skills and more.

You’ll explore a range of creative techniques and develop your portfolio, with your chosen subject in mind. We’ll work with you throughout the year to ensure you’re on the right track and give you the tools to achieve your highest potential on your degree.

For our students coming from a non-UK educational background, UCA has an Integrated International Foundation Year to bring students from around the world to one hub of creativity. This is based at UCA Epsom and delivered by .

This year of preparatory study is designed to give you the skills you’ll need to start your degree in the best possible way – with confidence, solid knowledge of creative practice, study skills and the English speaking and writing skills you’ll need to succeed.

You’ll explore a range of creative techniques and develop your portfolio, with your chosen subject in mind. We’ll work with you throughout the year to ensure you’re on the right track and give you the tools to achieve your highest potential on your degree.

Year 1 focuses on developing your understanding of how the arts and creative economy works and the place of businesses within it.  Alongside this you will explore the core business practices that are foundational to effective management in digital marketing and social media.

Business Bootcamp 1: Design Thinking & Orientation
This introductory unit welcomes you to the Business School for the Creative Industries, its learning community and professional global network and gets you started design thinking. 

Social Media: Context and Development
This unit explores the development of contemporary digital communication and its impact on politics, culture and society.  You will establish and analyse the significance, development and contemporary uses of social media. 

Foundations of Marketing and Communications
You will be introduced to the concepts, theories and models used within marketing and communications, providing the basis for further study within the course.

Economics for the Creative Industries
Discover how useful economics really is through this unit, which will introduce you to the central issues of scarcity and choice, and the extent of government involvement in decision-making, together with economic reasoning.

Business Seminar 1 – Understanding Consumers
This unit explores what happens before, during, and after the point when someone buys a product or service. It investigates how having (or not having) certain products affect our lives and specifically, how these items influence how we feel about ourselves and each other, especially with the influence of social media and digital consumption. 

Business Bootcamp 2: Research and Development
The Bootcamp is an orientation unit designed to build a highly effective learning community.

Brand Identity
This unit will introduce you to key approaches to developing effective "Brand Identity". Based on research and analysis you will underpin your Brand Identity decisions and negotiated outcomes to create and apply solutions to a set problem.

Understanding Trends & Forecasting
You'll explore the concepts, theories and practices of trend forecasting within the creative industries, and examine the role of the futurologist whose task it is to research, define and develop a forecast of the future and map the structure of ongoing trends. You'll also look at the direction society is moving in, with emphasis on product and experience trends.

Cosmetics & Beauty: Business & Practices (elective unit)
This unit introduces you to the fundamental principles of the cosmetic & beauty business & practices through a global lens. You will identify how the macro environment affects the cosmetic & beauty industry sector and consumer groups and how it operates, introducing you to the various market levels and sectors. 

Fashion: Business & Practices (elective unit)
This unit introduces you to the fundamental principles of fashion business & practices through a global lens. You will identify how the macro environment affects the fashion industry sector and consumer groups and how it operates, introducing you to the various market levels and sectors.

Games: Business & Practices (elective unit)
This unit introduces you to the fundamental principles of the games business & practices through a global lens. You will identify how the macro environment affects the games industry sector and consumer groups and how it operates, introducing you to the various market levels and sectors.

Lifestyle Products: Business & Practices (elective unit)
This unit introduces you to the fundamental principles of lifestyle products business & practices through a global lens. You will identify how the macro environment affects the lifestyle products industry sector and consumer groups and how it operates, introducing you to the various market levels and sectors.

Music: Business & Practices (elective unit)
This unit introduces you to the fundamental principles of music business & practices through a global lens. You will identify how the macro environment affects the music industry sectors and consumer groups and how it operates, introducing you to the various market levels and sectors.

Business Seminar 2 – Business Analytics
This unit provides general knowledge about business analytics, illustrated with case studies and examples from various creative industries. In order to use the above-mentioned methods and models effectively, an understanding of underlying probability theory and statistics is needed.

 

Year 2 deepens your investigation into social media through influencers and Influence alongside understanding how to plan campaigns and buy the media accordingly. You will explore financial, management and organisational skills that will continue to develop your understanding of business.  While you will continue to focus on your development as a manager, your exploration will focus on client requirements and your role as an emerging marketing industry professional.

Business Bootcamp 3: Storytelling and Narrative
The importance of developing storytelling skills in the creative industries is explored in this bootcamp. You'll explore narrative structures and how they have been used within advertising, particularly in the changing landscape of digital marketing.

Financial Management
In this unit you will explore business, financial and management models relating to the creative economy with focus sessions on the nuances of Fashion, Music and Digital revenue streams.

Influence & Influencers (elective unit)
This unit aims to approach the subject of influence and influencer-led marketing, looking to the practical, critical and theoretical contexts surrounding this subject. We’ll begin by outlining the contexts surrounding influence – including the history of the influencer, and its contemporary applications within fashion, music and advertising. 

Digital Marketing Analytics (elective unit)
Digital marketing analytics seeks to understand markets in order to improve marketing actions. The ability to acquire, analyse and understand large marketing data sets, made possible by digitisation, can improve marketing campaigns and result in better performance. Data sets can be mined using a variety of quantitative techniques. Understanding markets better will enable more effective allocation of marketing budgets and an improved understanding of customer experiences.

Public Relations (elective unit)
Great PR resonates in a way that advertising never can. In this unit, you will discover the theories, the personalities, and the good, the bad and the ugly of this craft. You will learn how to produce press releases, how to build and elevate compelling stories and how to pitch them.

Gamification & Marketing (elective unit)
This unit approaches the subject of gamification and marketing, investigating the practical, critical and theoretical contexts surrounding this subject. You'll also assess the more well-known intersections in this field, in the forms of production, distribution, commerce and consumer experience. 

Wearable Technology (elective unit)
The rise in popularity of wearable technology and how it could intersect with future careers is explored in this unit. You'll learn about the historic and theoretical contexts surrounding wearable

Business Seminar 3: Professional Practice
Through a series of lectures, workshops and seminars you'll begin your preparations for industry experience. We'll ask you to self-assess your interests, strengths, areas for development and your future career ambitions; building and creating your network, how you can make a positive contribution to the industry and how you see yourself and others. 

Business Bootcamp 4: Exploring Innovation
Through a series of exciting and engaging fast-paced workshops, tasks and peer sessions you will be introduced and welcomed to professional practice and conduct in the creative industries through the BSCI Honeycomb Lens where we facilitate self-motivation, exploration, empowerment, and support development and recognition of skills for learning as you experience your business school journey.

New Media Planning & Buying
To say that media buying and planning has changed in the past 20 years is an understatement. Technology has changed this essential aspect of advertising and marketing strategy as much as it has the way we shop, work and connect with others. Just as the Internet revolution changed commerce forever, it has even seasoned advertisers asking the question, “What is media buying and planning today?” This unit considers new media planning strategies including SEO (Search Engine Optimisation), SEM (Search Engine Marketing) and PPC (Pay per click).

Identity & Marketing (elective unit)
This unit will introduce you to how identity and marketing work in tandem.  It will look at the symbolism of brand identity and its importance in attracting a loyal customer and the ways marketing utilises data to target segmented consumer groups attracting niche audiences with customised promotions.

Behavioural Studies and Consumption (elective unit) 
This unit aims to introduce students to the theory and practice of consumer behaviour and consumption. You will explore how perceptions, learning, memory, personality, and culture influence consumer behaviour and how consumption changes by cultural and subcultural influences.

Media Planning & Buying (elective unit)
This unit will introduce you to the roles of Media Planner and Media Buyer.

Professional Placement (for students not on Professional Practice Year pathway)
This unit is self-initiated and will involve you taking a legitimate Industry placement opportunity, regarded by you and your unit leader as an appropriate and unique professional experience.

Creative Innovation (for students on the Professional Practice Year pathway)
This unit is designed for you to investigate the real-world, relevant issues that are impacting your chosen area of industry, while challenging well-established theory and/or principles with which these contemporary issues conflict with.

Industry Lecture Series (for students on the Professional Practice Year pathway)
The series will include industry expert lectures, group workshops and group work, in order to test and explore industry sectors.

 

If you opt to complete a professional practice year, this will take place in year three. You will undertake a placement within the creative industries to further develop your skills and CV.

While on the Professional Practice Year, you will be required to pay a reduced tuition fee for that year. This fee will be determined using government funding regulations. Based on current regulations, we expect this to be a maximum of 20% of the tuition fee rate that you are charged for your second year of study. You will also incur additional travel and accommodation costs during this year. The University will provide you with further advice and guidance about this as you approach your Professional Practice Year.

Year 3 provides an opportunity to explore the cutting edge of creative industries within a global context.  You will develop your own major degree project, undertake trips to major international centres of the creative industries and prepare for your career in professional practice.

Business Bootcamp 5: Research & Methodologies
In most of today’s industries, data is king. This bootcamp provides you with an opportunity to understand how data gathering through effective research can support your studies. We shall also discuss the different methods by which you can gather information either quantitatively (informing by data) or qualitatively (informing from opinions).

Cosmetics & Beauty: Contemporary Issues (elective unit)
In this Unit, you will gain understandings of cutting-edge influences affecting consumers’ lifestyles, free time, self-image, and choices to enable you to advise clients credibly. Equally important is developing your ability to use contemporary knowledge to understand how creatives work sustainably in specialised industries and to integrate your colleagues’ contributions ethically. 

Fashion: Contemporary Issues (elective unit)
In this Unit, you will gain understandings of cutting-edge influences affecting consumers’ lifestyles, free time, self-image, and choices to enable you to advise clients credibly. Equally important is developing your ability to use contemporary knowledge to understand how creatives work sustainably in specialised industries and to integrate your colleagues’ contributions ethically.

Games: Contemporary Issues (elective unit)
In this Unit, you will gain understandings of cutting-edge influences affecting consumers’ lifestyles, free time, self-image, and choices to enable you to advise clients credibly. Equally important is developing your ability to use contemporary knowledge to understand how creatives work sustainably in specialised industries and to integrate your colleagues’ contributions ethically. 

Lifestyle Goods: Contemporary Issues (elective unit)
In this Unit, you will gain understandings of cutting-edge influences affecting consumers’ lifestyles, free time, self-image, and choices to enable you to advise clients credibly. Equally important is developing your ability to use contemporary knowledge to understand how creatives work sustainably in specialised industries and to integrate your colleagues’ contributions ethically.

Music: Contemporary Issues (elective unit)
In this Unit, you will gain understandings of cutting-edge influences affecting consumers’ lifestyles, free time, self-image, and choices to enable you to advise clients credibly. Equally important is developing your ability to use contemporary knowledge to understand how creatives work sustainably in specialised industries and to integrate your colleagues’ contributions ethically.

Cosmetics & Beauty: Global Industry & Futures (elective unit)
This unit explores the concept of future thinking and its influence on the global cosmetic & beauty industry. You will be analysing influence from culture and society and predicting through recognition of global shifts and emerging trend manifestations. Your work involves an in-depth study of the current macro environment, using the findings of this study to translate, validate and communicate a vision for the future of your industry.

Fashion: Global Industry & Futures (elective unit)
This unit explores the concept of future thinking and its influence on the global fashion industry. You will be analysing influence from culture and society and predicting through recognition of global shifts and emerging trend manifestations.

Games: Global Industry & Futures (elective unit)
This unit explores the concept of future thinking and its influence on the global games industry. You will be analysing influence from culture and society, and predicting through recognition of global shifts and emerging trend manifestations.

Lifestyle Goods: Global Industry & Futures (elective unit)
This unit explores the concept of future thinking and its influence on the global lifestyle goods industry. You will be analysing influence from culture and society, and predicting through recognition of global shifts and emerging trend manifestations.

Music: Global Industry & Futures (elective unit)
This unit explores the concept of future thinking and its influence on the global music industry. You will be analysing influence from culture and society, and predicting through recognition of global shifts and emerging trend manifestations.

Creative Business Start-up (elective unit BA course)
In this unit, you will learn the process of creating and building a new business venture. You will explore a range of case studies and identify and evaluate the role of creativity in business start-ups.

Data Mining for Marketers (elective unit BA/BSc course)
Data Mining focuses on the use of automation to uncover relationships within datasets that can be used to support improved decision processes. When employed in marketing, data mining will use customer, potential customer, supplier and population data to reveal patterns in the data that have the potential to improve the marketing process and outcomes.

Business Seminar 4: Strategy & Decision Making
This unit provides knowledge about strategic Decision Making for Management and will enable you to transform decision making into a smart and insightful process, providing a robust framework of effective and replicable solutions for better decisions and awareness of decision traps, as well as learning how to assess and choose high-value strategic options under the current climate of enormous uncertainty.

Business Bootcamp 6: Developing Enterprise
This unit will provide you with the opportunity to develop your creative thinking skills in a collaborative environment, bringing greater understanding to how those ideas may develop and transform through product or enterprise development.

Degree Project
In this final unit, you will create a distinctive piece of work for your degree project. Your final portfolio will implement a series of outcomes that evaluates and analyses the ideation of your concept.

Tuition fees
The course fees per year for 2021 entry are:

  • UK students - £9,250 
  • EU students - £9,250 (see fee discount information)
  • International students - £16,950 (standard fee)
  • International students - £16,270 (full early payment fee)

If you opt to study the Professional Practice Year, you will be required to pay a reduced tuition fee for that year. This fee will be determined using government funding regulations. Based on current regulations, we expect this to be a maximum of 20% of the tuition fee rate that you are charged for your second year of study. You will also incur additional travel and accommodation costs during this year. The University will provide you with further advice and guidance about this as you approach your Professional Practice Year.

The course fees for 2022 entry will be available here shortly.

Additional course costs
In addition to the tuition fees please see the additional course costs for 2021 entry. The details for 2022 entry will be available here in due course.

Further information
Find out more about our course fees and any financial support you may be entitled to:

These fees are correct for the stated academic year only. Costs may increase each year during a student’s period of continued registration on course in line with inflation (subject to any maximum regulated tuition fee limit). Any adjustment for continuing students will be at or below the RPI-X forecast rate.

Course specifications

Please note, syllabus content indicated is provided as a guide. The content of the course may be subject to change in line with our Student Terms and Conditions for example, as required by external professional bodies or to improve the quality of the course.

Facilities

The UCA Business School for the Creative Industries, based at our Epsom campus, is the first of its kind in the UK. There’s dedicated studios and study areas, digital media suites equipped with Macs and PCs which are programmed with specialist software including Adobe Creative Suite, Dreamweaver and After Effects. There’s a modern library with a wealth of books and thanks to its location, many collaborative opportunities with students from other courses.

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Lecture theatre, UCA Epsom

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Business School Studios, UCA Epsom

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Library, UCA Epsom

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Business School, UCA Epsom

Entry requirements

Entry requirements

The standard entry requirements* for this course are:

One of the following:

  • 112 new UCAS tariff points, see accepted qualifications
  • Pass at Foundation Diploma in Art & Design (Level 3 or 4)
  • Distinction, Merit, Merit at BTEC Extended Diploma / BTEC National Extended Diploma
  • Merit at UAL Extended Diploma
  • 112 new UCAS tariff points from an accredited Access to Higher Education Diploma in appropriate subject
  • 27-30 total points in the International Baccalaureate Diploma with at least 15 IB points at Higher level, see more information about IB entry requirements.

And four GCSE passes at grade A*-C and/or grade 4-9 including English (or Functional Skills English/Key Skills Communication Level 2).

Other relevant and equivalent Level 3 UK and international qualifications are considered on an individual basis, and we encourage students from diverse educational backgrounds to apply.

*We occasionally make offers which are lower than the standard entry criteria, to students who have faced difficulties that have affected their performance and who were expected to achieve higher results. We consider the strength of our applicants’ portfolios, as well as their grades -  in these cases, a strong portfolio is especially important.

To view the equivalent entry requirements for your country please select it in the list below.

Don't meet the international entry requirements or English language requirements?

You may be able to enter the course through the following entry courses:

Pre-sessional English courses in the UK or China

UCA International Foundation courses

The UCA International College

This course doesn’t require a portfolio. If you receive an offer, you’ll be invited to attend an Offer Holder Webinar where you can meet the course team and learn more about the course. We welcome students with a broad range of A-level subjects, as well as students with appropriate Art & Design Foundations or BTEC/UALAB diplomas which allow you to demonstrate your ability to research, evaluate and produce creative solutions.

Apply Now

Please use the following fields to help select the right application link for you:
  • UCAS Institution

    C93

  • UCAS Code

    P304

  • UCAS Code for course with Professional Practice

    P305

  • UCAS Code for course with Integrated Foundation Year

    P30A

  • UCAS Code for course with Integrated International Foundation Year

    P30C

  • UCAS Code for course with Integrated Foundation Year and Professional Practice Year

    P30B

  • UCAS Code for course with International Integrated Foundation Year and Professional Practice Year

    P30D

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