MA International Music Management

For our students coming from a non-UK educational background, UCA has launched an Integrated International Pre-Masters year. 

On this course you’ll prepare for postgraduate study with a mix of online and face-to-face learning that will give you the study skills required to complete a Master’s, and you’ll also improve your English for academic study.

Postgraduate Bootcamp 1: Creativity & Orientation
Bootcamp 1: Creativity is designed to introduce you to the Business School for the Creative Industries’ learning community and professional global network orientation. Through a series of exciting and engaging fast paced workshops, tasks and peer sessions you will access resources, build relationships and develop a vision of the function of business for the creative industries.

Live Music: Touring & Management
Millions of fans who gathered into concerts ranging from festivals to grassroots music venues generated a contribution of live music to the UK’s economy of more than £1 billion, but the landscape is changed, post-pandemic. This unit is all about analysing and evaluating the structure of the global live music industry, identifying key companies and players, the current issues and the changing interdisciplinary relationships between live and recorded music sectors from a cultural and economic perspective. 

Creative People & Organisations
The creative industries are highly important to the UK and the global economy. As people are a principal resource for any organisation, the strategic management of creative people is an essential skill to ensure that the creative enterprise flourishes at times of rapid technological and organisational change and global competition. This module is designed to provide an insight into the complex theories and contemporary management practice within the creative industries both in the UK and globally.

The Industry of Music
This unit will focus on the three pillars of the music industry: The Recording Industry, Live Music Industry and Music Publishing. Within these core areas you will learn historical context, evaluate the impact of disruption, and consider trends and developmental opportunities and challenges as technology continues to impact on the business. 

Marketing, Design & Communications
If we can understand branding as strategic, we can understand marketing as the tactical force employed to achieve specific business objectives sent from the brand. This unit is about how to understand branding in this way, so you can improve your own marketing, design and communication skills and investigate solutions to current issues within this industry sector.

Creative Industries: Global Industry & Futures
Delivered in parallel with the Creative Industries: Leadership unit, you will enjoy an integrated series of guest lectures, interactive presentations, fireside chats and engaging PechaKucha sessions scheduled across 45 weeks of programming. The focus of the series is your individual development providing rich insights applicable to your personal transformational learning journey and provides a holistic view of the global creative industries context and foresight for future trends.

Creative Industries: Leadership
Delivered in parallel with Creative Industries: Global Industry and Futures, this is another integrated series following the same format.

Postgraduate Bootcamp 2: Forecasting & Predictive Analysis
Through examples from empirical research, you will have an overview of main concepts, statistical models, methods, tools and underlying principles used to improve business decision-making. You will learn fundamentals of exploratory data analysis and how to aggregate and visualize datasets.

Human-centred Innovation & Design
Human-centred design (HCD) is a creative way to solve problems. It is a process of designing for people that begins with the people for whom you are developing ideas and ends with individual solutions to meet their needs. You will learn how to design and develop systems by applying HCD and innovation principles and techniques through various relevant activities in planning and management to satisfy user needs and requirements in business, social and global contexts.

Global Media Industry & Business
This unit will give you comprehensive knowledge of current theories and practices for managing Media business and process in a global context. There is a strong focus on contemporary business and marketing concepts enabling you to position yourself and your practice within this constantly changing and demanding landscape.

Masters Project
The Masters Project is the culmination of your studies and is divided into two parts – a research proposal, and your final project. Both parts represent an in-depth investigation and requires you to approach a real problem or opportunity in your specialist area, analyse it, and then develop a tangible strategy and implementation plan, while applying contemporary concepts and frameworks from your studied programme.

Creative Industries: Global Industry & Futures
Delivered in parallel with the Creative Industries: Leadership unit, you will enjoy an integrated series of guest lectures, interactive presentations, fireside chats and engaging PechaKucha sessions scheduled across 45 weeks of programming. The focus of the series is your individual development providing rich insights applicable to your personal transformational learning journey and provides a holistic view of the global creative industries context and foresight for future trends.

Creative Industries: Leadership
Delivered in parallel with Creative Industries: Global Industry and Futures, this is another integrated series following the same format.

You choose one unit from:

Creative Business Start-Up
With the world ever-changing, the traditional rules of business no longer apply. The drive for innovation, creativity and agility are taking precedence. This unit explores the concept of developing creative businesses and the new paths for start-ups. You will analyse the evolution of business structures and explore the new market opportunities and challenges arising from geo-politics, trade relations and the global pandemic. And you will use research to scope out new concepts designed to fulfil rising market trends such as inclusivity, diversity, and cultural differences to create and capture value.

Investment in the Creative Industries
This unit covers the various means of investment in the creative industries. You will explore availability and access of funds through loans, grants, scholarships from government and council schemes to industry organisations and trade bodies, as well as from private equity investors. You will also explore and challenge business/financial models and future landscapes.

Artist & International Rights Management
You will cover music copyright, and the management and exploitation of artists and their rights internationally in the digital age. With commentary and discussions from leading music business professionals, you will analyse the debates between the creative industries and technology companies and how various agents are shaping and challenging the basis of copyright. 

Postgraduate Bootcamp 3: Competitive Intelligence & Research
Bootcamp 3: Competitive Intelligence Research is designed to familiarise you with the gathering and analysis of competitors, customers, distributors, technologies, and other relevant stakeholders and features in the environment for proactive decision making in the face of threats and opportunities.

Masters Project
The Masters Project is the culmination of your studies and is divided into two parts – a research proposal, and your final project. Both parts represent an in-depth investigation and requires you to approach a real problem or opportunity in your specialist area, analyse it, and then develop a tangible strategy and implementation plan, while applying contemporary concepts and frameworks from your studied programme.

Creative Industries: Global Industry & Futures
Delivered in parallel with the Creative Industries: Leadership unit, you will enjoy an integrated series of guest lectures, interactive presentations, fireside chats and engaging PechaKucha sessions scheduled across 45 weeks of programming. The focus of the series is your individual development providing rich insights applicable to your personal transformational learning journey and provides a holistic view of the global creative industries context and foresight for future trends.

Creative Industries: Leadership
Delivered in parallel with Creative Industries: Global Industry and Futures, this is another integrated series following the same format.

You choose one unit from:

Behavioural Studies and Consumption
In this unit, you will overview main behaviour theories from marketing, sociology and psychology, and their recent trends, to analyse and get acquainted with the decision-making processes of consumers, and their main factors, with a particular application to cultural and creative goods.

Trends & Forecasting
This unit will require you to engage in both perceptive and analytical approaches to trends research. You will be introduced to the key theories of prediction and forecasting alongside the fundamental framework of trend research (recognise, analyse, and translate).

Music & Brand Management
The use of branding and brand extension in the music industry has become a key aspect in current marketing trends. This unit explores concepts of international brand development, cultural differences, and identity and management strategies. You will look at the development of a brand identity campaign in accordance with the company/artist vision, mission, defined objectives and outcomes, utilising research methodologies with a focus on global and cultural contexts, building a clear set of ethical and sustainable values meeting the needs of diverse consumers and intermediaries.  

You may want to undertake further study or a research degree to specialise even more.

MA course

• A good honours degree or equivalent qualification in a related discipline
  
  

and/or

• Relevant work experience, demonstrating your ability to study at postgraduate level.
  
  

Consideration will also be given to applicants who can make a strong case for admission in relation to a particular project and can demonstrate their potential to satisfactorily complete the course.

Portfolio requirements

This course does not require a portfolio.

MA course

The entry requirements will depend on the country your qualifications are from, please check the equivalent qualifications for your country:

• Non-UK equivalent qualifications

Any additional entry requirements listed in the UK requirements section, e.g., subject requirements, work experience or professional qualifications, also apply to international applicants applying with equivalent qualifications.

Portfolio requirements

This course does not require a portfolio.

MA course with Integrated International Pre-Masters course

• A recognised bachelor degree or 3 year diploma with a strong portfolio in a relevant subject.

Any additional entry requirements listed in the UK requirements section, e.g., subject requirements, work experience or professional qualifications, also apply to international applicants applying with equivalent qualifications.

Portfolio requirements

This course does not require a portfolio.

English language requirements

To study at UCA, you'll need to have a certain level of English language skill. And so, to make sure you meet the requirements of your course, we ask for evidence of your English language ability, please check the level of English language required:

• English language requirements