Location

Canterbury

Start date

Sept 2026, Sept 2027

Duration

3 years full-time

UCAS logo

UCAS codes

Course: W215
Institution: C93

+1

Foundation year

Optional extra year of study

+1

Placement year

Optional extra year of study

Entry requirements

Check qualifications

Visual Communication at UCA

Embrace your love of drawing and design. Break the boundaries of storytelling. Our Visual Communication degree  is where illustration, graphic design, animation, and photography converge. This is a hybrid course for a hybrid world – where creative careers demand fluency across disciplines.

One course. Many creative futures

You might arrive as an illustrator and discover you're a designer – or come in thinking of screen and falling in love with print. Our Visual Communication degree course is deliberately broad, allowing you to specialise while staying in touch with the disciplines around you. That breadth prepares you for the reality of creative careers – where freelancers need range, agencies want versatility, and the best ideas break boundaries.

Content first. Always

Every project begins with a question: what are you saying, and to who? You'll think carefully about what you're communicating, who's receiving it, and the responsibility that carries. Theory and practice are fully intertwined – your final research project is a visual outcome, not a written one.

Make what machines can’t imagine

You'll work with letterpress, riso, screen printing and bookmaking alongside modern digital tools and platforms. Getting hands-on with physical processes – the weight of type, the precision of ink on paper – will give you a deeper understanding of craft that will distinguish your work.

Live briefs. Real recognition

Industry engagement runs through the course, from D&AD competition briefs to live projects with local and national partners. You’ll learn from a teaching staff of experienced and active designers, with opportunities to hear from big brands and famous names via guest lectures and studio visits.

What you'll study

The content of the course may be subject to change. Curriculum content is provided as a guide.

UCA’s Integrated Foundation Year is designed to give you the skills you’ll need to start your degree in the best possible way – with confidence, solid knowledge of creative practice, study skills and more.

You’ll explore a range of creative techniques and develop your portfolio, with your chosen subject in mind. We’ll work with you throughout the year to ensure you’re on the right track and give you the tools to achieve your highest potential on your degree.

Find out more about the Integrated Foundation Year

What is Visual Communication?: 30 credits
This introductory module to the course encourages a visually experimental and explorative approach. Emphasis is placed on the development of a research methodology, and the importance of systematically documenting ideas and visual research through archiving and reflection. You will develop practical and critical communication skills and give oral and visual presentations of your work. Workshops introduce image-making tools and appropriate software programmes.

Career Catalyst: Skills & Capability: 30 credits
Career Catalyst: Skills & Capability focuses on building creative, technical and digital capability aligned to professional standards. You develop transferable skills through practical projects, feedback and reflection, strengthening professional literacy and confidence. This module prepares you to apply your skills effectively across disciplines, laying the foundations for collaboration, industry engagement and complex creative challenges.

Practice-based Fundamentals: 30 credits
In this module you will be introduced to how different meanings can be constructed through a variety of image-making constellations specific to your sphere of practice. You will also learn how these methods are applied to different mediums and formats.

Practice in Context: 30 credits
This module introduces you to the cultural, historical, environmental and social frameworks that shape contemporary creative practice. Through exploring themes such as identity, community, power, material histories and our relationship with the environment, you will consider not only what creative practitioners make, but why they make it. You will investigate how creative practices both respond to and influence wider social dynamics. The module supports you in forming a creative practice. You will also explore the contextual relationship with other practitioners, theorists, ideas and concepts, that resonate with your own emerging interests, helping you situate your developing practice within current debates and contexts.

Visual Storytelling: 30 credits
This module consolidates and develops further your skills in creating content and developing narrative. The ideas you develop through this This module consolidates and develops further your skills in creating content and developing narrative. The ideas you develop through this module will encourage the concise communication of complex ideas using traditional and emerging media. You will develop your own personal voice to communicate ideas and make meaningful content for specific audiences. Throughout this module you will focus upon developing meaning in a variety of global and cultural contexts to diverse and inclusive audiences.

Career Catalyst: Communities & Influence: 30 credits
Career Catalyst: Communities & Influence emphasises collaboration, participation and real-world impact. Working with audiences, communities and professional contexts through live briefs, projects and engagement opportunities. This module develops professional agency, teamwork and networks, helping you understand how creative practice creates value, influence and opportunity within industry, civic and global contexts.

Spatial Practices: 30 credits
Allowing the opportunity for you to combine the design of spaces and their surfaces. You will learn how to manipulate spaces to create identities, multi- sensory experiences, and innovative events/exhibitions in a sustainable and environmentally conscious context. You will also be encouraged to explore notions of virtual space.

Making Public: 30 credits
Exploring the different ways you can make your work public and engaging for any potential audience. You will create and present work for public-facing and professional contexts, considering approaches such as exhibition, publication, performance, industry-led live briefs and/or community engagement. The module emphasises testing ideas in real-world contexts and encourages you to think critically about the relationship between your creative practice and its audience. Working individually and collaboratively, you will be exploring a range of strategies for making practice public and communicating the ideas behind your individual and collective work. Throughout the module, you will consider the social, ethical and practical dimensions of making work public – developing the relevant professional, organisational and collaborative skills required to help you refine your creative and professional abilities, preparing you for future opportunities and challenges in presenting work publicly.

If you opt to complete a professional practice year, this will take place in year three. You will undertake a placement within the creative industries to further develop your skills and CV.

While on your Professional Practice Year, you will be required to pay a reduced tuition fee for that year. This fee will be determined using government funding regulations. Based on current regulations, we expect this to be a maximum of 20% of the tuition fee rate that you are charged for your second year of study. You will also incur additional travel and accommodation costs during this year. The University will provide you with further advice and guidance about this as you approach your Professional Practice Year.

Please note: If you are an international applicant, you will need to enrol onto the course ‘with Professional Practice Year’. It will not be possible to transfer onto the Professional Practice Year after enrolment

Creative Research: 30 credits
You will engage with advanced research methodologies to explore a specific aspect of Visual Communication Combining theoretical and practice-based approaches, you develop research questions formed in the Making Public module and create outputs informed by your findings. This unit emphasises critical thinking, innovation, and the connection between theory and practice in creative research.

Career Catalyst: Futures & Direction: 30 credits
Career Catalyst: Futures & Direction supports your transition beyond graduation by focusing on professional identity, positioning, and future direction. Consolidating learning through portfolio development, research and career planning you will prepare for employment, freelance practice or further study. The module develops autonomy, confidence and resilience, equipping you to navigate and shape your future professional pathways.

Major Project: 60 credits
As the culmination of the course, this module allows you to create a substantial independent project that synthesises your learning. Reflecting your artistic vision and professional aspirations, you develop a final piece that showcases advanced skills, creativity, and critical understanding. This module provides a platform for you to present your work at a professional standard, ready to transition into the Visual Communication industry.

Across the entire duration of this course, you’ll be maintain and evolve a Progression Portfolio. Through this you’ll learn how to curate and build a document of all of your research and developmental/experimental work across each unit of the course. This portfolio will allow you to reflect, review, update and present your unit outcomes in one place to demonstrate your knowledge/understanding, technical and professional skills as a Visual Communication practitioner.

This course is designed to offer you (if eligible) the opportunity to study part of your degree aboard at a UCA partner university, while still earning credits towards your UCA degree.

For more information please visit the Study Abroad section

Integrated foundation year

  • Independent study: 72%
  • Scheduled teaching: 28%
  • Maximum percentage of scheduled delivered online: 20%

Year one

  • Independent study: 62.3%
  • Scheduled teaching: 32.7%
  • Maximum percentage of scheduled delivered online: 20%

Year two

  • Independent study: 67.3%
  • Scheduled teaching: 27.7%
  • Maximum percentage of scheduled delivered online: 20%

Year three

  • Independent study: 72.3%
  • Scheduled teaching: 23.9%
  • Maximum percentage of scheduled delivered online: 20%

Professional placement or International year (if undertaken)

  • Independent study: 98%
  • Scheduled teaching: 2%
  • Maximum percentage of scheduled delivered online: 100%

Please note: these details are for 2026 entry and could be subject to change for other years of entry.

Course specifications

Please note, syllabus content indicated is provided as a guide. The content of the course may be subject to change in line with our Student Terms and Conditions for example, as required by external professional bodies or to improve the quality of the course.

Upcoming webinars

We offer a range of webinars throughout the year that you may be interested in.

You can also view recordings of all previous sessions through the UCA webinar archive.


Fees & financial support

Tuition fees - 2026/27

  • Integrated Foundation Year: £9,790
  • BA course: £9,790

If you opt to study the Professional Practice Year, you will be required to pay a reduced tuition fee, for 2026/27 this is £1,955. You will also incur additional travel and accommodation costs during your Professional Practice year. The University will provide you with further advice and guidance about this.

Government guidance indicates that tuition‑fee caps will rise annually with inflation from 2026, subject to legislation, so tuition fees are likely to increase each year of study. 

Tuition fees - 2026/27

  • Integrated Foundation Year: £9,790 (see fee discount information)
  • BA course: £9,790 (see fee discount information)

If you opt to study the Professional Practice Year, you will be required to pay a reduced tuition fee, for 2026/27 this is £1,955. You will also incur additional travel and accommodation costs during your Professional Practice year. The University will provide you with further advice and guidance about this.

Government guidance indicates that tuition‑fee caps will rise annually with inflation from 2026, subject to legislation, so tuition fees are likely to increase each year of study. 

Tuition fees - 2026/27

  • Integrated Foundation Year: £18,000
  • BA course: £18,000

If you opt to study the Professional Practice Year, for 2026 you will be required to pay a reduced tuition fee of £3,490. You will also incur additional travel and accommodation costs during your Professional Practice year. The University will provide you with further advice and guidance about this.

The fees listed here are correct for the stated academic year only, for details of previous years please see the full fee schedules.

UCA scholarships and fee discounts

At UCA we have a number of scholarships and fee discounts available to assist you with the cost of your studies.

Financial support

There are lots of ways you can access additional financial support to help you fund your studies - both from UCA and from external sources. Discover what support you might qualify for please see our financial support information.

Additional course costs

In addition to the tuition fees there may be other costs for your course. The things that you are likely to need to budget for to get the most out of a creative arts education will include books, printing costs, occasional or optional study trips and/or project materials.

These costs will vary according to the nature of your project work and the individual choices that you make. Please see the Additional Course Costs section of the Course Information Document for more details of the costs you may incur.

Find out what's included in your tuition fees.

Visual Communication careers

Interaction with the industry is fundamental to our degree. We engage with industry through studio visits, work placements, 'live' projects and tasks either set by or co-authored by industry practitioners, as well as international competitions and collaborations. Students regularly win D&AD student awards, such as the Yellow Pencil for Best Packaging Design in 2011.

Our connections include:

  • Barnbrook
  • Boeing
  • Channel 4
  • Dalton Maag
  • Design Bridge
  • Design Museum
  • The Designers Republic
  • Fabrica
  • Fitch
  • FutureBrand
  • Holmes & Marchant
  • Landor Associates
  • Naked
  • MetaDesign
  • Mother
  • Preloaded
  • SEA
  • Sky (television)
  • The Stool Pigeon
  • VCCP

Graduates of this course can expect to leave their studies and continue their careers in various roles within the industry.

These include:

  • Advertising and branding manager
  • Visual communications and creative co-ordinator
  • Graphic designer
  • Specialist project manager
  • Visual designer
  • Design artists.

 

You may also like to consider further study at postgraduate level.


Visual Communications Studios, UCA Canterbury

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Visual Communication entry requirements

For both the BA (Hons) course and the Integrated Foundation Year we will need to see your portfolio, please see the portfolio requirements section for more details.

Select your country to find the equivalent requirements

Portfolio requirements

For the BA (Hons) course and also the Integrated Foundation Year course we will need to see a portfolio.

  • UK applicants: We will invite you to attend an Applicant Day so you can have your portfolio review in person.
  • International applicants: We will ask you to submit an online portfolio. 

In your portfolio we’re looking for 12 to 20 examples of your current work that showcase your creative potential, from sketchbooks through to completed project work. Your portfolio should be carefully edited to show a range of work that illustrates the breadth of your creative skills. You could include typography, text and image, photographic and illustrative work.

View Visual Communication portfolio requirements

Full portfolio requirements and advice

Apply to BA (Hons) Visual Communication

Please use the following fields to help select the right application link for you:

UCAS codes

  • UCA institution code: C93
  • Three year degree: W215
  • Plus professional practice year: W219
  • Plus integrated foundation year: W21F
  • Plus integrated foundation year and professional practice year: W21G

BA (Hons) Visual Communication key statistics

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