Fashion Image & Styling at UCA

Have you ever seen an advert on television, a shoot in a magazine, or a fashion runway show and wished you could have been part of bringing it to life? Then this BA (Hons) Fashion Image & Styling degree course at UCA Epsom is the one for you.

The course will teach you how to create looks and to experiment in the studio and on location to produce ideas for editorial, magazines, campaigns, TV, events, and film.

You’ll collaborate in-house, working alongside students in fashion design, textiles, fashion photography, and make-up and hair design. In addition to working with lecturers with a wealth of industry experience and knowledge, you’ll have the opportunity to learn from visiting industry professionals in the fields of styling, editorial, and fashion communication.

Graduates of this course have gone on to work in events and campaigns for Gucci and Marks & Spencer, styled shoots for i-D Magazine and NET-A-PORTER, contributed to and hosted fashion events in London, Milan, and New York.  

 

Course entry options

Select from the following options to find out more about the different study options available for this course:

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Institution code
C93
UCAS code
W239
Campus
UCA Epsom
Start date(s)
September 2025
Duration
3 years full-time
Entry requirements

112 UCAS point

International equivalent qualifications

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Institution code
C93
UCAS code
W23K
Campus
UCA Epsom
Start date(s)
September 2025
Duration
4 years full-time
Entry requirements

UK: 32 UCAS points
International / EU: 12 years of schooling (with good grades)

Close
Institution code
C93
UCAS code
W23L
Campus
Start date(s)
Duration
Entry requirements
Close
Institution code
C93
UCAS code
W241
Campus
UCA Epsom
Start date(s)
September 2025
Duration
4 years full-time
Entry requirements

112 UCAS point

International equivalent qualifications

Close
Institution code
C93
UCAS code
W23M
Campus
UCA Epsom
Start date(s)
September 2025
Duration
5 years full-time
Entry requirements

UK: 32 UCAS points
International / EU: 12 years of schooling (with good grades)

Close
Institution code
C93
Campus
Start date(s)
Duration
Entry requirements

Two minute stories


Discover the stories of our Fashion students
What you'll study

What you'll
study

The content of the course may be subject to change. Curriculum content is provided as a guide.

UCA’s Integrated Foundation Year is designed to give you the skills you’ll need to start your degree in the best possible way – with confidence, solid knowledge of creative practice, study skills and more.

You’ll explore a range of creative techniques and develop your portfolio, with your chosen subject in mind. We’ll work with you throughout the year to ensure you’re on the right track and give you the tools to achieve your highest potential on your degree.

Find out more about the Integrated Foundation Year

Guest speakers’ series
You’ll join students across the School of Fashion & Textiles for our Industry Guest Speakers’ Series – you’ll hear from people with diverse backgrounds, skills and career paths representing the diversity of our student community, to inspire you to kick-start your thinking about your own career journey.

Fashion Image Making
It is vital for you, as future fashion image makers, to have a knowledge of a wide range of influential and innovative image makers and image making techniques, from a wide range of inspirational sources. Visual communication is key to the fashion industry in promoting its message to the client. You’ll investigate influences and inspirations, and use what you find to produce a series of fashion images designed for a specified brand, trend or product.

Equality, Diversity and Inclusion
You’ll develop your awareness and understanding of equality, diversity and inclusion, and promote progressive values and attitudes in creative practice. You’ll learn how our social identities (such as gender, race/ethnicity, class, disability, sexual orientation, and religion) contribute to the inclusion and/or exclusion of individuals in creative spaces.

Showcase
This short project focuses on the importance of decision-making, fast reflexes and concise communication in the curation, exhibition and promotion of a fashion image. You’ll work individually, and as a group, and have the opportunity to liaise with professionals. You’ll select your best fashion image from the previous unit, rework and redesign for print and digital, and finally promote, exhibit and evaluate – all in a four-week period.

Business of Fashion
You’ll be introduced to the fundamental principles of fashion business and practices through a global lens. You’ll learn about how the macro environment affects the fashion industry sector and consumer groups and how it operates, introducing you to the various market levels and sectors, as well as industry structure, supply chain, distribution, marketing and commercialisation of products and services to end users.

Hackathon
In your first Opportunity Week, you’ll work with others on a high-intensity project. You’ll use a new piece of software or equipment to familiarise yourself with the technology that is becoming ubiquitous in the industry. For instance, you may be asked to design a website, an Instagram filter, an avatar, a virtual garment or digital prints.

Fashion Styling and Creative Direction
You’ll extend your knowledge of creative fashion styling, fashioned identity and image creation from both a theoretical and practical, industry-relevant perspective. You’ll research and analyse a diverse range of sources and techniques and interpret your findings within an industry-relevant range of creative outcomes. You’ll learn how stylists and creative directors use ‘style’ in order to define and represent an identity through media – as music artists, as style icons, and as influencers or models.

You are required to generate styled images for a specified publication to explore the idea of ‘identity’ through your styling and art direction.

Portfolio and Personal Development
As we approach the end of your first academic year, you will learn how to curate and build a Year 1 digital portfolio. The portfolio will allow you to reflect, review, update and present all your unit outcomes in one place to demonstrate your knowledge/understanding, technical and professional skills as a fashion image and styling practitioner. This is your first step in placing your own practice in an industry context.

ATOM Activities
ATOM activities are small pieces of individual learning that facilitate interdisciplinary exposure across UCA, and offer a flexible, impactful learning experience. They expand your creative horizon by accessing learning topics that would not otherwise be scheduled on your course specific timetable.

Career Week
You’ll start the second year with an intensive, interactive career preparation week. It prepares you for your work placement, through preparing your CV and cover letters, developing personal branding on professional social networks, networking and interview preparation.

Fashion in Motion
You’ll apply your understanding of, and creative responses to, the requirements of the fashion industry in moving image, whether it’s a film, animation or capturing a performance. After defining and analysing a client of your choice, you’ll create a short creative film for that client, bearing in mind style, narrative and technique and ensuring the highest of industry standards.

Equality, Diversity and Inclusivity 2
Across four bite-sized projects, you’ll analyse, contextualise and reflect on a specific fashion market (for example; size, wealth bracket, age, gender, race, dis/ability, culture, sub-culture) to produce communication documents as if commissioned by a brand of your choice. Using your research, you’ll unpick the marketplace needs through lenses of historical context (time), global culture (place), marketplace trends, expectations and needs, and tone and message.

Dragon’s Den
Have you ever watched Dragon’s Den on the BBC? Have you ever dreamed of being one of the contestants? Have you got a business idea? Now is your chance to become the next big fashion and textiles entrepreneur. You’ll work in multi-disciplinary teams to prepare a short business plan, a prototype and pitch their ideas to a panel of industry judges.

Digital Content Creation
You’ll build on contextualising your own practice in industry. Your research, analysis and deep understanding of your own practice and current industry needs will inform your exploration and experimentation in applying your skills in communication and storytelling.

You will investigate, propose and create a multifaceted digital content campaign that will promote a brand, product or service across a number of media platforms with a consistent message and tone appropriate to your ‘client’. You’ll complete a digital media campaign, and put together an academic proposal, which will inform and enhance your final year projects.

Portfolio and Personal Development
As we approach the end of your second academic year, you will curate and build a Year 2 digital portfolio. The portfolio will allow you to reflect, review, update and present all your unit outcomes in one place to demonstrate your knowledge/understanding, technical and professional skills as a fashion image and styling practitioner. This is your next step in placing your own practice in an industry context.

Placement
You will undertake and reflect upon work-based learning while on placement (and/or through self-managed ‘freelance’ or competition projects), lasting a minimum of three weeks. This will enable you to observe and understand the workings of a range of industry practices, gaining a valuable insight into your chosen field through your own experiences, your studies, and by learning from the experiences of your peers.

ATOM Activities
ATOM activities are small pieces of individual learning that facilitate interdisciplinary exposure across UCA, and offer a flexible, impactful learning experience. They expand your creative horizon by accessing learning topics that would not otherwise be scheduled on your course specific timetable.

You also choose one elective unit from the list below:

Elective - Business Start-up
In this unit, you will identify, develop and present a design, product, service or mini collection using your previous unit outcomes as a starting point for your start up idea/ proof of concept. You’ll be required to research market trends, explore cultural, ethical and sustainable considerations, and look your idea’s brand identity and promotional plans. You’ll also be required to work out a specification sheet and budget plan.

Elective - Product Styling and e-Commerce
In the fast-paced world of e-commerce, product imagery and styling are a crucial tool in driving sales. In this short-sharp portfolio-enhancing unit, you’ll produce a range of e-commerce shots and accompanying documentation (style numbers, materials, etc) for a specified brand and product of your choice.

Elective - Digital Fashion
The creation of virtual worlds in fashion is becoming more and more popular. In this unit you’ll stretch your own understanding of your practical skills through the digital enhancement of images of the face through creation of avatars, from designing the skin to impressions of facial accessories.

Elective - Global Fashion Cultures
You’ll be introduced to the landscape of current academic research in Global Fashion Cultures and explore the ways in which fashion exerts behavioural, economic, environmental, political and social change in different geographical historical and contemporary contexts.

Elective - Fashion Film
Taking the technical and conceptual understanding you’ve developed, you’ll have the chance to work collaboratively on a resolved Fashion Film. A fast-paced unit, this brings together multiple skill sets in a controlled environment and perfectly reflects the commercial environment that you may be working in after graduation.

Elective - Design for Print
Many of our best-known designers have been inspired by examples of historical textiles. In this unit, we will introduce you to historical examples of prints and heritage textile objects from around the world, from our very own International Textile Study Collection, and learn about the current trends and colour forecasts in textiles/print.

If you opt to complete a professional practice year, this will take place in year three. You will undertake a placement within the creative industries to further develop your skills and CV.

While on your Professional Practice Year, you will be required to pay a reduced tuition fee for that year. This fee will be determined using government funding regulations. Based on current regulations, we expect this to be a maximum of 20% of the tuition fee rate that you are charged for your second year of study. You will also incur additional travel and accommodation costs during this year. The University will provide you with further advice and guidance about this as you approach your Professional Practice Year.

Please note: If you are an international applicant, you will need to enrol onto the course ‘with Professional Practice Year’. It will not be possible to transfer onto the Professional Practice Year after enrolment

Project Pitch
Your final year begins with a project pitch week. This is your opportunity to share ideas that you will have developed over the summer about your degree project, receive feedback and fine tune it before you start actively working on it as part of your last year at university.

Innovation for industry
How we communicate and present our concepts for innovation in fashion imagery is crucial to successful visual communication and, ultimately, relevance and longevity for both ourselves and our clients. In this unit, we will introduce you to a client who will set a research question that is relevant to current industry practice. Using the research question as a starting point, you will take a broader view of what you determine to be the definition of ‘innovation’ in response to the client brief and also to your own developing portfolio, specialist skills and practice. You will need to identify and present new and innovative concepts, and propose an original idea to support a launch, a product, a reinvention of a product, or perhaps a narrative within a specific media arena.

Critical Thinking for Publication
Following on from your Academic Proposal (completed at the end of Year 2) and your summer project, you’ll define your angle or argument, and communicate this through creative content for a specified platform or publication. The creative outcome will be supported by a research document in which you reflect on your learning journey. You will evidence the growth of the argument and contextualise the topic within the global fashion industry.

Graduate Career Fair
The Graduate Career Fair taking place during the first week of your second term to help your job search as you prepare for life after graduation. Companies that are actively hiring in your sector will be present to give you information about them, the kind of candidates they are looking for and their hiring process.

Creative Direction for Fashion
The development of a creative business narrative, within the world of Fashion Image and Styling and at all levels of the industry, is among the most complex, yet most rewarding tasks within the marketplace. There are three components to this final unit, which showcases the skills and insight you’ve gained over the course of the degree:

  • Specialist Outcome & Presentation – you’ll create a substantial project that focuses on your area of professional interest and showcases your specialist skills. This work could be a body of editorial work, a series of films, photography or even a retail or installation project.
  • Research Document & Personal Development Planning Career Document – you’ll extend your research skills and complete your own career document. You will be expected to demonstrate and identify innovative forms of communication, and then use your creative skills to plan how you will realise and communicate your fashion concepts. Your planning career document is to support you in your professional practice after graduation.
  • Graduate Portfolio & Promotional Showcase - An online Graduate Portfolio and an emailable Promotional Showcase is the perfect place to promote your personal signature brand, which clearly expresses your individual strengths and skillsets. The projects selected to display in your portfolio must articulate imaginative and professional methods of communication and should be related to a career direction.

 

This course is designed to offer you (if eligible) the opportunity to study part of your degree aboard at a UCA partner university, while still earning credits towards your UCA degree.

For more information please visit the Study Abroad section

Course specifications

Please note, syllabus content indicated is provided as a guide. The content of the course may be subject to change in line with our Student Terms and Conditions for example, as required by external professional bodies or to improve the quality of the course.

Explore our gradshows

Each year, we’re privileged to be able to share our graduates’ incredible work with the world. And now’s your chance to take a look.

Visit the online showcase
Fees & funding

Fees & financial support

Tuition fees - 2025/26

  • Integrated Foundation Year: £9,535
  • BA course: £9,535

If you opt to study the Professional Practice Year, for 2025 you will be required to pay a reduced tuition fee of £1,900. You will also incur additional travel and accommodation costs during your Professional Practice year. The University will provide you with further advice and guidance about this.

Tuition fees - 2025/26

  • Integrated Foundation Year: £9,535 (see fee discount information)
  • BA course: £9,535 (see fee discount information)

If you opt to study the Professional Practice Year, for 2025 you will be required to pay a reduced tuition fee of £1,900. You will also incur additional travel and accommodation costs during your Professional Practice year. The University will provide you with further advice and guidance about this.

Tuition fees - 2025/26

  • Integrated Foundation Year: £16,950
  • BA course: £17,500

If you opt to study the Professional Practice Year, for 2025 you will be required to pay a reduced tuition fee of £3,390. You will also incur additional travel and accommodation costs during your Professional Practice year. The University will provide you with further advice and guidance about this.

Please note: The fees listed on this webpage are correct for the stated academic year only, for details of previous years please see the full fee schedules.

UCA scholarships and fee discounts

At UCA we have a number of scholarships and fee discounts available to assist you with the cost of your studies.

Financial support

There are lots of ways you can access additional financial support to help you fund your studies - both from UCA and from external sources. Discover what support you might qualify for please see our financial support information.

Additional course costs

In addition to the tuition fees there may be other costs for your course. The things that you are likely to need to budget for to get the most out of a creative arts education will include books, printing costs, occasional or optional study trips and/or project materials.

These costs will vary according to the nature of your project work and the individual choices that you make. Please see the Additional Course Costs section of the Course Information Document for more details of the costs you may incur.

Facilities

The course has access to the campus printmaking workshops with dedicated technical support, campus photographic studios with lighting rigs, green screen lighting set up and digital media suites equipped with Macs and PCs, programmed with specialist design software.

View 360 virtual tour

Photography studios, UCA Epsom

Print studios, UCA Epsom

Digital suite, UCA Epsom

Library, UCA Epsom

Career opportunities

Live projects

You’ll have the opportunity to take part in live industry projects collaborating with fashion giants including:

  • Harvey Nichols
  • Shaftesbury PLC
  • Covent Garden
  • Carnaby Street
  • Camden Town
  • Zandra Rhodes

Student placements

Student placements are mandatory in the second year. Past students have undertaken placements at:

  • Gucci
  • Vogue
  • Preen
  • London Fashion Week
  • Wonderland Magazine

Our graduates work in areas as diverse as:

  • Styling
  • Public relations
  • Marketing
  • Digital marketing
  • Copywriting.

Recent graduates’ positions demonstrate a dazzling array of career opportunities, such as:

  • Social media manager
  • PR coordinator
  • Digital account executive
  • Digital marketing assistant
  • Marketing assistant
  • Junior account executive
  • Communications coordinator
  • Communications assistant
  • Marketing communications manager
  • Fashion assistant
  • Online coordinator.

In addition, a number of graduates have created their own career and business opportunities through freelance editorial styling, journalism, and boutique PR and marketing.

You may also like to consider further study at postgraduate level.

What’s it like being a student at UCA?

That’s a big question. Get some answers from people who are studying right here, right now.

Chat to a student

A day in the life at Calvin Klein

Eve Jappy talks to us about settling into her new life in Amsterdam whilst on her work placement

Read Eve's story
Charlotte Spencer

"The course offers an extraordinarily broad insight into the fashion industry, which has helped me significantly in developing my abilities, including photography, filmmaking, and a wide range of writing and digital media skills"

Charlotte Spencer

Entry & portfolio requirements

For these courses, we’ll also need to see your portfolio: 

  • UK applicants: We will invite you to attend an Applicant Day so you can have your portfolio review in person.
  • International applicants: We will ask you to submit an online portfolio. 

Further information will be provided once you have applied.

View more portfolio advice

Select your country to find the equivalent requirements

Apply now

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