You'll be introduced to the fundamentals of business enterprise in your first year, learning the skills that will give you a solid foundation from which to explore other areas of activity.

Marketing Fundamentals
You’ll be introduced to the concepts, theories and models utilised in marketing, providing the basis for further study within the course. Specifically, it introduces you to the objectives and theory of marketing as a business function. It explores the role of marketing within organisations and how marketing can be used in the achievement of an organisation’s goals and objectives.

Introduction to Finance and Accounting
After learning the basics of accounting terms and concepts, you’ll gain knowledge and skills in understanding the recording, processing and reporting of business transactions and events. It is structured to familiarise you with the accounting process as an information system of business, and enhance you to apply the principles and processes to the preparation and presentation of accounting information.

Project and Operations Management
You will investigate the intricacies of managing operation processes and projects and its impact on shaping the competitive strategy of an organisation. Moreover, the unit introduces you to the tasks and challenges fundamental to project management, the vital function of managing complex projects across multiple functions. You will be able to learn the skills and tools of project management with a practical, hands-on approach.

Management and Organisation Behaviour
You’ll be introduced to the concepts, theories and models utilised in management and organisation studies, providing the basis for further study within the course. It is designed to offer you the opportunity to develop and gain management skills and knowledge about yourself, about others and about organisations.

Enterprise Project
You’ll learn the process of launching and building a new venture and research the relationships between this and entrepreneurship. You’ll be expected to explore a range of case studies, and identify and evaluate to what extent success of entrepreneurs could be based on their traits, styles and behaviours. With this knowledge you will apply business innovation as well as how to create value in firms, through new product or services, technologies, business concepts, transaction mechanisms, distribution channels, etc.

You'll be encouraged to find your own way of working in your second year, focusing on specialist areas of business. You'll also develop an understanding of contract law and the underlying principles relating to business in the international environment.

E-Business and E-marketing (Digital Business and Marketing)
Throughout this unit you will have the opportunity to develop conceptual knowledge needed to develop your understanding of eBusiness and eMarketing strategies. The unit explores a diverse range of activities that comprise digital business and digital marketing strategy management to enable you to appreciate the major differences between traditional and digital business and marketing activities at a strategic level.

Law for the Creative Industries
With the challenges of changing media trends and the digital environment that most businesses within the creative industries are facing, it is more important than ever that you are equipped with the knowledge and understanding of contract law in relation to business and those in the creative industries in particular. Emphasis in this unit is placed on introducing managerial knowledge and skills required to understand legal requirements for effective business management for projects, products and services. 

Professional Practice and Business Placement
The aim of this unit is to provide you with business management acumen and practical skills in becoming a business and management professional. Ideally, you will have the opportunity to conduct an internship in a business organisation, or you will be participating in a set project which will enable you to achieve your learning objectives and outcomes.

International Business
This unit will help you develop knowledge and understanding of the underlying principles and concepts relating to doing business in the international environment. You will be exposed to the understanding of issues and challenges of contemporised international business.

If you opt to complete a professional practice year, this will take place in year three. You will undertake a placement within the creative industries to further develop your skills and CV.

While on the Professional Practice Year, you will be required to pay a reduced tuition fee for that year. This fee will be determined using government funding regulations. Based on current regulations, we expect this to be a maximum of 20% of the tuition fee rate that you are charged for your second year of study. You will also incur additional travel and accommodation costs during this year. The University will provide you with further advice and guidance about this as you approach your Professional Practice Year.

Your third year will see you achieve a greater level of independence with self-managed research, study and practice. You'll demonstrate your knowledge from previous units studied and apply it to a business plan.

Business Strategy
The terminology of strategy and its relevance to strategic decision-making in business is covered in this unit. You will learn the fundamental decisions made in the field of strategy covering three strategic dimensions i.e. strategy process, strategy content and strategy context.

Business Research
You’ll develop your skills of independent enquiry and critical analysis by undertaking a sustained research investigation of direct relevance to the course you’re studying and your professional development. You will be expected to address the elements making up formal research, including a research proposal, research methodologies, action planning, carrying out research itself and presenting both primary and secondary findings.

Enterprise Sustainability and Business Ethics
Ethical behaviour and corporate social responsibility can bring significant benefits to a business and, as sustainability now forms part of the everyday consciousness of the consumer, its presence will be permanent. We will present you with the concept of business ethics and develop your abilities to examine its relevance when considering business objectives and responsibilities.

Final Business Management Project
You’ll demonstrate your knowledge and understanding developed from previous business management marketing units, and apply academic and practical knowledge at a strategic level, often valued by business and management consultancy organisations and employers. This is a negotiated project, which can either evolve from your experience working for an organisation, or can be delivered as a business plan or a business management consultancy project.

Our BA/BSc Business Management will enable you to pursue a range of careers including:

• Graduate Schemes
• Entrepreneur
• Product Buyer
• Junior Manager
• Production Team Lead
• Postgraduate Study.

Your training on this course will prepare you for a wide range of postgraduate courses. We offer postgraduate opportunities in our Business School and we will help you find the correct course for you and support you in your application should further study be for you.

Find out more about UCA's Business School