In the first year, you'll be introduced to the fundamental principles of fashion marketing, creative business and management, as well as brand management and promotion, buying and merchandising. This broad and varied overview sets you up with all the tools and knowledge you need to progress into your second year.
Introduces you to the fundamental principles of fashion marketing, and demonstrates how marketing provides essential links between customer and the product. This unit provides an essential grounding in the fashion marketplace and underpins work throughout the whole of your course.
Fashion Branding and Promotion
This unit highlights fashion branding as the organisational framework that systematically manages customer-centric processes. Brand management involves the gathering of fashion market intelligence, utilisation of resources, and consistently delivers the brand promise and message directly to the consumer.
Fashion Buying and Merchandising
This unit looks at fashion buying and merchandising concentrating on theories and concepts and your influences on building a range. This unit will introduce the critical path allowing you to gain an understanding of the whole journey from concept to consumer. You'll gain a clear understanding of day-to-day roles within a buying office. And you'll develop an awareness of product management, merchandising and sourcing strategies that are aligned to the overall brand strategy.
This unit introduces you to the fundamental principles of fashion management and fashion business through an international global lens. You'll identify with how the macro environment affects fashion marketing and consumer groups. You will be introduced to sustainable issues pertinent to the fashion industry. You'll be able to develop your own ideas about how brands develop future concepts relying on strategic business planning.
*units subject to change
You'll focus on finding your own specialist way of working in your second year and you'll be encouraged and supported to start working more independently. Professional practices, visual merchandising and fashion forecasting are the focus for this creative and experiential year. You may also have the opportunity to complete an industry work placement, study abroad and join us on a trip to New York.
Forecasting and Fashion Futures
This unit emphasises how fashion is driven by a constant need to predict future trends, across strategic industry sectors, including product development as well as retail and marketing. Trend forecasting provides colour material and style insights, yet conventional roles of the physical store and the high street are evolving and digital marketing is replacing more traditional approaches.
Visual Merchandising and Experiential Retailing
Visual Merchandising involves the development of significant selling concepts which impact on, and embrace the whole ‘consumer experience’, from the design of the floor plan and retail space design, to the ‘look’ of the mannequins, store windows, fixtures and fittings and the way in which consumers interface with the brand and physical space. This unit introduces the role and theories of visual merchandising for fashion, from creative concept development to resolution and client presentation.
Professional Practice and Industry Placement
This unit is self-initiated and will involve you taking a legitimate industry placement opportunity, regarded by you and your unit leader as an appropriate and unique professional experience. Prior to going on placement you'll have the opportunity for self-diagnosis in respect of your interests, strengths, weaknesses and career ambitions. You'll participate in mock interviews, appreciate assertiveness and negotiation and complete your professional CV in preparation for your industry placement.
Study Abroad (optional)
This optional unit will allow you to spend a period of time in an overseas educational institution.
*units subject to change
This course offers the opportunity to study abroad for part of your second year. To find out more about studying abroad as part of your course please see the Study Abroad section:
Professional Practice Year (if undertaken)
If you opt to complete a professional practice year, this will take place in year three. You will undertake a placement within the creative industries to further develop your skills and CV.
While on the Professional Practice Year, you will be required to pay a reduced tuition fee for that year. This fee will be determined using government funding regulations. Based on current regulations, we expect this to be a maximum of 20% of the tuition fee rate that you are charged for your second year of study. You will also incur additional travel and accommodation costs during this year. The University will provide you with further advice and guidance about this as you approach your Professional Practice Year.
Your final year will see you achieve a greater level of independence with self-managed research, study and practice, resulting in a unique, creative and industry-linked final major project.
The emphasis of this unit is on thorough, investigative research into key areas of fashion management and marketing to support a proposal for a new business concept. You'll be expected to consider the theoretical and professional contexts of your exploration of the competitive marketplace. It is important that your work and research is contemporary, innovative and representative of its target audience and market.
Trend Forecasting and Concept Development
This unit involves an in-depth study of the macro environment. The findings from the study will be applied to discover future trends within a chosen market sector. Skills of synthesis and evaluation will be applied to translate primary and secondary research into future probable trends.
Strategic Implementation and Career Planning
You'll analyse and synthesise your research in order to produce a market report, a visual pack and finally present your project. Your project may be industry-linked or self-initiated, in line with your personal career aspirations within the fashion management industry.
*units subject to change
Fees and additional course costs
The course fees per year for 2021 entry are:
- UK students - £9,250
- EU students - £9,250 (see fee discount information)
- International students - £16,950 (standard fee)
- International students - £16,270 (full early payment fee)
If you opt to study the Professional Practice Year, you will be required to pay a reduced tuition fee for that year. This fee will be determined using government funding regulations. Based on current regulations, we expect this to be a maximum of 20% of the tuition fee rate that you are charged for your second year of study. You will also incur additional travel and accommodation costs during this year. The University will provide you with further advice and guidance about this as you approach your Professional Practice Year.
Additional course costs
In addition to the tuition fees please see the additional course costs for 2021 entry.
Find out more about our course fees and any financial support you may be entitled to:
These fees are correct for the stated academic year only. Costs may increase each year during a student’s period of continued registration on course in line with inflation (subject to any maximum regulated tuition fee limit). Any adjustment for continuing students will be at or below the RPI-X forecast rate.
Designed to produce highly employable graduates with a sound understanding of the fashion industry, our Fashion Business and Management degree gives students the chance to benefit from our extensive industry links and from events such as London Fashion Week.
Our industry connections include:
- Hugo Boss
- Liberty of London
- ASOS Marketing
- Paul’s Boutique
- Margaret Howell
- Paul Smith.