Creative Technologies
Research Centre

The Creative Technologies Research Centre is an interdisciplinary research centre at the University for the Creative Arts, advancing the research of interactive and immersive technologies and experiences.

Key research themes include:

  • Games Research – Arts, Modelling, Animation, Design, Technology and Development
  • Creative Technologies – Virtual Environments (AR, VR, XR and Metaverse Technology), Artificial Intelligence (AI), Machine Learning, Computer Vision and Visual Data Mining

Our
Staff

Meet the researchers working in the Centre for Creative Technologies.

Andy Bossom

Andy Bossom

Industry Engagement Lead
Jeremiah Ambrose

Dr Jeremiah Ambrose

Programme Director for Computing & Creative Technology / Executive Director of ISEA International Headquarters
Rob Cenci staff profile picture

Dr Rob Cenci

Programme Director Comic & Concept Art
Abdulrahman Kerim, Lecturer Games Programming

Abdulrahman Kerim

Lecturer in Games Programming

Our
Projects

The metaverse project looks at the underpinning techniques for the design and development of the Metaverse. Recent metaverse technologies developed includes the Virtual Pottery, Learning Metaverse, Virtual Museums and Tourism.

The creative computing project focusses on the smart capture of digital data, intelligent techniques for data protection and privacy. The project also looks at AI and ethics in big data.

Today, the cutting edge of computer vision research greatly depends on the availability of large datasets, which are critical for effectively training and testing new methods. Manually annotating visual data, however, is not only a labor‐intensive process but also prone to errors. In these projects, we create simulators such as NOVA and Silver to let computer vision models to leverage synthetic data. Thus, we can provide clean, unbiased, and large-scale training and testing data for various computer vision tasks.

ISEA International, Executive Director of HQ 2022-2026: The main activity of ISEA International is the annual international symposia. This event promotes high-quality education, learning and research, as well as encouraging creative exchange between culturally diverse organisations and individuals in art, science, design, the creative industries, and emergent technologies. These creative exchanges and academic contributions are then archived and made permanently available. FUNDED (€6,750 P/A until 2026.)

Accessible software for immersive story creation – a research and development project with SME Dynaimx. FUNDED (£8,000).

Artist (Reset> Mar Menor, Spain)  2018-2020: Residency / Exhibitions with Prof Paul Sermon (PI) and Dr Charlotte Gould (Co-I) to collaborate on an interactive media artwork dealing with anthropocentrism in partnership with the University of Murcia. FUNDED (€5,000). Further details here: http://www.paulsermon.org/oosoom/index-installation.html

Our Events & Activities

  • CGVC 15-16 Sep 2022 https://cgvc.org.uk/CGVC2022/ Edmond Prakash (Chair)
  • Abdulrahman Kerim has signed a contract with Packt to write an amazing book on synthetic data. The book is titled Synthetic Data for Machine Learning. The book aims at introducing synthetic data to machine learning practitioners and researchers.
  • Marcia Gibson, Jim Wood and Edmond Prakash, Advances in Metaverse, Gaming and Virtual Reality, Link to Collection
  • Metaverse Panel by Edmond Prakash at the UCA Sustainable Innovation 2023 Conference.  Accelerating Sustainability in the Creative Economy and Creative Industries – 24th International Conference. Online Conference: 20th – 26th March 2023 The detailed Agenda can be viewed at: https://cfsd.org.uk/events/sustainable-innovation2023/programme/
  • Synthetic Data for Machine Learning. BMVC one day meeting, Details here! Wednesday 8 November 2023 Chairs: Abdulrahman Kerim – UCA, Leandro Soriano Marcolino – Lancaster University, Erickson Nascimento – Universidade Federal de Minas Gerais & Microsoft

Bids

  • Creative Data Digital Twins – Novel framework to rethink data, EP (PI), funding approved £4000. Description: The aim of this project is to rethink creative digital data for efficient digitisation of 3D geometry, texture, and optical material properties.
  • UCA’s Creative Synthetic Data Lab (CSDL), UKRI, £4M, Edmond and Kerim (Investigators)
  • Use of digital twin technology to create personalised avatars that simulate eating disorders (anorexia, Bulimia and Binge Eating), due to the effects of different food choices on the body. Welcome Data Science Ideathon, Welcome Trust,
  • Visiting Professor to CTRC. Royal Society,UK

Our PhD Research Scholars/Affiliated Scholars

  • Dressing for Metaverse: Fashion’s Digital Transformation and its Impact on Consumption and Identity. Scholar: Jade McSorley; Supervisory Team: Martin Charter, Edmond Prakash, Sian Weston
  • The Impact of Immersive Technologies on Customer Experience and Engagement Behaviour in Fashion Retailing. Scholar: Yujin Joung; Supervisory Team: Shawn Li, Julie Blanchard-Emmerson and Edmond Prakash
  • Plant Blindness: Building a New Mutualistic Relationship Between Chinese Urban Generation Z and Indoor Plants. Scholar: Yue Leng; Supervisory Team: Jamie Dobson, Sara Andersdotter and Edmond Prakash
  • Learning Metaverse, Scholar: Amir Mirza; Supervisory Team: Edmond Prakash
  • Visual Communication and Smart Healthcare: Potential Benefits of Interactive Smart Healthcare for Elderly Stroke Survivors, Scholar: Xiaojie Gao; Supervisory Team: Edmond Prakash, Jeremiah Ambrose

VC PhD Studentships

  • 23-VCPHD-NRVE-1 PhD Studentship – Novel Realtime Rendering for Immersive Virtual Environments
  • 23-VCPHD-NTMV-1 PhD Studentship – Novel Toolkit for the Metaverse

Explore more projects

Head to our UCA Research Online platform to browse all research projects.

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