Programme Director of Marketing, Brand and Communications

  • Academic
  • Research
Farzam Bonabi

Farzam is the Programme Director of Marketing, Brand and Communications at UCA Business School for the Creative Industries. Farzam believes in a teaching approach that combines academic knowledge with practical skills to prepare students for real-world challenges.

Bio

Farzam has 15 years of experience in higher education in the UK, having worked with the University of Greenwich, University of Hertfordshire, University of Gloucestershire, Teesside University, and Bath Spa University in London, where he was Course Director and was responsible for the leadership and delivery of all programmes and line management of a high archiving team of academic and non-academic staff in London campus with nearly 900 students. He was a finalist for the University’s VC 2022 award for manager of the year.

He has extensive experience in change management and business transformation and believes that organisations must be adaptable to changing environments and constantly evaluate their plans and strategies to add value to their operations and build a high-performance team.

He has previously worked as a visiting lecturer, lecturer, senior lecturer and programme leader. He was a senior lecturer in Leadership and Business Strategy and module leader in many business and management related modules including Cross Cultural Management, International Business, Business Strategy, Marketing, Management and Leadership. He taught at all levels from Foundation to MBA and supervised over 300 undergraduate and postgraduate dissertations.

Farzam was a PhD researcher at the Department of International Business and Economics at the University of Greenwich. He graduated in Marketing and Economy from the Business College in Copenhagen, Denmark and holds an MA in Business and Management and a BA(Hons) in International Management-Marketing both from the Anglia Ruskin University in the UK and a Certificate in Cross Cultural Management from the Saxon University, Netherlands.

He has extensive industry experience as a marketing manager in international business and consultancy across various industries and countries, particularly in Eastern Europe and the Middle East. He is the author of the international political thriller; Shadow of an Empire: A Divine Mission to Ignite the World.

Research statement

Farzam’s research interests are:

  • Leadership
  • International Business
  • FDI
  • Marketing
  • SMEs
Farzam Bonabi