Lecturer in Strategic Business and Management

  • Academic
Dr Donghyeok Jeong

Dr Donghyeok Jeong imparts strategic business-oriented lectures, encompassing topics such as ‘Strategy and Decision Making”, and supervises postgraduate research projects.

Bio

Dr Donghyeok Jeong obtained his Master's degree in MSc International Tourism Management from Coventry University in 2018 and successfully completed the VIVA examination for his PhD at Coventry University in May 2023. His expertise encompasses a wide array of subjects, ranging from tourism and cultural studies to the creative industries.

Before joining the University for the Creative Arts (UCA), Donghyeok was a research assistant at Coventry University's Korea Centre, where he significantly contributed to organising various cultural and academic events. These included the establishment of the 'Korea Corner,' a dedicated public space for introducing Korean culture, the Korea Day Festival, and hosting an international conference.

In addition to his academic pursuits, Donghyeok is a composer and lyricist who recently released his debut album in 2023.

Research statement

His primary research focus lies within the realm of ‘sustainable development,’ with particular emphasis on two key areas: (1) participation and collaboration and (2) empowerment within the Creative Industries. He extends a warm invitation to prospective PhD students who share an interest in global creative industries, sustainable development, and cultural management.

Research outputs

Edited Work

  • Hwang, Eunju., & Jeong, Donghyeok (2022). The Evolving Roles of the South Korean Government in Preparing Diplomatic and Industrial Change. European Journal of Korean Studies, 22(1), 1–6.

Dissertation

  • Jeong, Donghyeok (2024 expected) Analysis of Barriers and Drivers of Residents’ Participation in Theme Park Development: The Case Study of Gwangmyeong Cave and Yongin Agricultural Theme Park. [PhD Dissertation] Coventry University

Abstract Proceedings

  • Jeong, Donghyeok (2022). Analysis of Barriers and Drivers of Residents’ Participation in Local Theme Park Development: The Case Study of Gwangmyeong Cave and Yongin Agricultural Theme Park. In A. P. T. A. (APTA) (Ed.), 27th Asia Pacific Tourism Association Annual Conference (pp. 343–346). Busan: Asia Pacific Tourism Association (APTA). Retrieved from https://www.apta2022.org/_files/ugd/e5cd8f_717c767e9cb442c5af94f9b6581228d4.pdf

Conference Presentations

International Geographical Union Tourism Commission

  • Date: 21 July 2022
  • Venue: Universite Paris 1 Pantheon Sorbonne Centre, Paris, France
  • Title: Analysis of Barriers and Drivers of Residents’ Participation in Local Theme Park Development: The Case Study of Gwangmyeong Cave and Yongin Agricultural Theme Park

Asia Pacific Tourism Association

  • Date: 7 July 2022
  • Venue: Ramada Plaza Hotel, Jeju, Republic of Korea
  • Title: Analysis of Barriers and Drivers of Residents’ Participation in Local Theme Park Development: The Case Study of Gwangmyeong Cave and Yongin Agricultural Theme Park

Guest Lectures

  • Jeong, Donghyeok (2021) Can the Community-based Tourism Approach Be an Alternative to Achieve Sustainable Tourism? [lecture] module Sustainable Tourism, 09 November 2021. Coventry: Coventry University
  • Jeong, Donghyeok (2021) Changing Korean Tourists’ Behaviours in the 21st Century: from IMF Crisis to COVID-19 Pandemic [lecture] module Current Business Issues in Korea, 02 December 2021. Coventry: Coventry University
  • Jeong, Donghyeok (2021) Changing Korean Tourists’ Behaviours in the 21st Century: from IMF Crisis to COVID-19 Pandemic [lecture] module Understanding Korean Culture for Business, 03 December 2021. Coventry: Coventry University

Seminars

  • Jeong, Donghyeok (2021) Virtual World Tour. [Online: Centre for Global Engagement, Coventry University 01/04/2021]
  • Jeong, Donghyeok (2021) Junior Mentoring Seminar: Between the Dream and Reality in Studying in the UK [Online: Kyonggi University 06/05/2021]
  • Jeong, Donghyeok (2021) Sustainable Tourism Planning and Management of Natural Theme Parks in Korea [Online: Coventry University 18/05/2021]
  • Jeong, Donghyeok (2022) Analysis of Barriers and Drivers of Residents’ Participation in Local Theme Park Development [Online: Korean PhD Students and Researchers in the UK (KRUK)]
  • January 2022 - Present: Associate Fellowship of the HEA

July 2023 - Present: Early Career Research Fund 2023/2024 – Round 1

  • Awarded £2,000 internal research fund by University for the Creative Arts
  • Fund Size: £2,000

October 2020 - December 2021: Korea Foundation and Korean Embassy in the UK

  • Korea Corner to Establish the Korea Centre and to Build Dedicated Space for Korea (a mini library, a mini museum and office)
  • Fund Size: £32,500
  • Role: Co-PI

January 2021 – October 2021: Korean Cultural Centre in the UK

  • Korea Festival in Coventry
  • Fund Size: £12,000
  • Role: Co-PI

November 2019 – May 2021: The Academy of Korean Studies

  • Project: Establishing the Korean Studies Unit at Coventry University and Strengthening Korean Studies in the UK
  • Fund Size: £200,000
  • Role: Co-researcher
Dr Donghyeok Jeong