Whilst originally studying Fashion Promotion and Imaging, Phoebe and a coursemate made a list of all the small bands they liked and contacted them for a photo passes, making use their access to the equipment at UCA to build a portfolio.
She then swapped courses to study Music Marketing and Promotion and has since gone on to travel the world and tour with acts such as The Amazons and Anne Marie.
Music Marketing and Promotion ticked all my boxes; it featured photography, but also focused on the music business surrounding it.
While studying, I had time to build my own business and put what I was learning at university into practice, combining creating content and promotion for friends in bands, with class projects and networking.
Phoebe told UCA about how seeing fanbases grow for artists she's worked with is something really special to her.
“You see the whole journey, ups and downs, the challenges and growth people go through. It’s so personal. When someone like that sells out a big show or does something they’ve always wanted to, you feel like part of it.”
I spent three years balancing touring, festivals, shows and portraits with university commitments and deadlines. There’s no way I would have been able to do that without the support and flexibility given to me by the UCA lecturers.
By the end of those three years, I handed in the final major project, went home to pack and got straight on a tour bus for a six-week run with Anne Marie.
UCA asked Phoebe what the best piece of career advice she'd ever been given:
“Learn the rules before you break them!”
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