Dr Qiumei Yu (known as Cheryl Yu) joined UCA in Dec 2017 as Head of International Studies.
Cheryl is responsible for the development, implementation and delivery of the University’s Internationalisation Strategy encompassing international student recruitment, partnership development outside of the UK, TNE development and delivery, staff and student mobility, international placements and internships, as well as international student experience and support at UCA. As a senior academic, she also oversees the running of the following programmes: International Foundation in Arts Design and Media (IFADM), Postgraduate Diploma in Art and Design (GDAD), as well as Pre-sessional English for Arts, Design and Media (PSEADM).
Cheryl has previously held the position of Assistant Dean at Birmingham Institute of Fashion & Creative Art (BIFCA), Wuhan Textile University (part of Birmingham City University) where she led a team of 30 academics in running 3 undergraduate programmes with a student population of over 600. Before this, she also worked at Winchester School of Arts, part of University of Southampton, and University of Central Lancashire. She has extensive experience in developing Transnational Education (TNE) partnerships and international marketing and student recruitment.
Her own research has most recently culminated in her PhD focused on ‘Inequality in Chinese Higher Education and Its Relation to Students’ Internal Mobility: A case study of internal movement of art and design university students’. As an art director and project manager, she has participated in a few international exhibitions, including From Lausanne to Beijing International Fibre Art Biennale in China in 2014 and 2016; the first International Glass Biennale in Shanghai; Archi Biennale in Japan in 2012; artists’ solo/joint exhibitions in Xiamen and Wuhan. Her research interest focuses on comparative study of art and design higher education between China and the UK; as well as international students’ mobility. Her forthcoming bilingual book ‘DESIGN You Should Know’ is due to be published in 2018 by Hubei Fine Arts Press.