Kawaii: Crafting the Japanese culture of cute
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James Hockey Gallery
The culture of ‘cute’ or Kawaii is a highly successful commercial tool, associated with ephemera and fashion, and as such is very attractive to the young. It is the exact opposite of the slow, highly crafted artefacts associated with traditional Japan. The most famous manifestation of Kawaii, ‘Hello Kitty’, has become a global brand with its own theme park in Tokyo.