
We caught up with UCA alum and executive creative director for Apple's Media Arts Lab, Stephen Hancock, who led a workshop with students across the University to explore how he works, and discover how Apple approaches creative problem-solving.


There is a lovely quote, " I wrote you long letter because I didn't have time to write you a short one." So, be really succint in what you're going to say. Take everything out and only put back what you think is right. Be really immediate and super clear."

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