Fashion Media & Promotion | Four Years BA (Hons)

UCA Rochester - 2021

Length of study:

Four years (Year 0 + three-year degree) full-time


UCA Rochester

Entry requirements:

64 UCAS tariff points

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Course entry options:

September 2021

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UCAS institution code:


UCAS code:


Course overview

Get a focussed introduction into the world of fashion media and production on this four-year course, which features a preparatory year before leading straight into our standard BA (Hons) Fashion Media & Promotion degree.

The first year will give you all the tools you’ll need to leap straight into the main three-year course, where you’ll be shaped into an innovative and versatile communicator and idea-generator.

This is no “one size fits all” course – study with us and you’ll cover everything from fashion styling, film and photography, design and curation, creative writing for digital and print platforms and market-related social strategies to promote brands through innovative concepts and solutions.

We nurture and develop your understanding of how the fast-paced and ever-changing fashion industry works, how you fit into it and how you can develop your specialist skills for a wide range of creative career paths within the industry.

Our range of experienced and enthusiastic tutors and technicians – all of whom are active in the fashion and media industries – will provide you with a thorough understanding of how fashion works and how to promote concepts.

You’ll work with leading fashion media and retail companies on live projects, have the chance to join study visits to major international fashion capitals, undertake work placements, study abroad and, finally exhibit your work at the London Degree Show and Graduate Fashion Week.

As you graduate, you’ll have a wealth of experience and a high quality portfolio showcasing all the skills you’ve learned, making you stand out from the crowd.

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Course details

  • Year zero

    Introduction to the Fashion Industry
    This unit is all about learning about the fashion industry today including the key players and their roles. This exploratory unit will allow you to discover your own interests and potential roles within the industry, through the creation of a research book and personal development planning.

    Introduction to Written Communication
    Build self-confidence in your writing skills, explore your imagination and seek new ways of observing colour around you on this unit. You’ll consider, and write about, how colour plays its part in fashion, from trends to brands, from sources of inspiration to final products.

    Introduction to Promotional Communication
    This unit will give you the skills to be able to promote your work to a wider audience. You’ll work for a client’s live project brief, developing your abilities to problem solve and negotiate. You’ll work on a collaborative promotional project, producing a brochure, conducting an interview, analyse the inspiration behind a fellow student’s concept and conduct a styled photoshoot. You’ll use social media to support its promotion. You’ll also complete your portfolio and your personal development plan ready for the next stage of the course.

  • Year one

    Brands: Past, Present & Future
    You’ll explore how fashion brands from the past and the present have been represented, and investigate how this could influence how brands of the future are promoted and represented.

    You’ll form teams to work on a given brand, and you’ll research the brand to organise, style and shoot a series of imagery to represent your interpretation of the brand’s promotional identity.

    Fashion Styling & Identity
    You’ll extend your theoretical and practical knowledge of creative fashion styling, by learning how people – from pop stars to fashion models - use style in order to define and represent their identity. You’ll create styled images for a specified fashion editorial, exploring identity through your styling and choice of model.

    Fashion Media & Publishing
    You’ll be learning about the various forms of creative writing and publishing, and you’ll be encouraged to explore different written communication methods within the context of fashion - from creative to journalistic, and critical to opinion-led. You’ll create an anthology of written pieces, which you’ll combine, edit, layout and design ready for presentation in a format of your choice – whether it’s online, newsprint, glossy magazine, blog or lookbook.

    At the end of your first academic year, you will produce a portfolio, showcasing your work so far. This unit actually runs throughout the whole year and in addition to your portfolio you’ll also be encouraged to undertake work-based learning, to benefit your brand knowledge and skills. You’ll also undertake Skill Thread workshops – in Imaging and Promotion, Marketing and Branding, Digital Media and Photography, and Personal Development Planning - to help you combine your technical expertise with your creative outcomes.

  • Year two

    There is a choice of two options in Year two - either to continue to study at UCA or to undertake an exchange visit abroad half way through the year. 

    Units for students at UCA Rochester:

    Fashion Film & Marketing
    You’ll learn about the importance of film and marketing in the fashion industry – how the behind-the-scenes interviews, the red-carpet sound-bite, the documentary, the as-seen-on or the advert, offer opportunities to go beyond the static. You’ll look at the changing presentation of fashion from the theatre of the catwalk to online events, how digital marketing can identify gaps in the market, and create a promotional short film with a specific client in mind.

    Digital Media & Branding
    Using research and analysis you’ll develop a deep understanding of the market, before applying this understanding to branding and creative solutions and, finally, communicating your ideas to a client. You’ll do this by making a full branded market report, identifying strengths, weaknesses and any gaps in the market – before producing a creative outcome, outlining your suggestions for the client to improve their brand.

    Preparing you for life after graduation, this unit is all about understanding the marketplace and your role within it. You’ll focus on the practices and principles of the creative industries surrounding fashion media and promotion, learn about internships, your rights as a worker, confidence building, ethical concerns and how to academically frame your placement in relation to your future goals. This unit has three opportunities to prepare you for your final year options – a professional portfolio, an industry placement, and writing an industry market report.

    Units for students going on an exchange visit abroad:

    Fashion Film
    You’ll apply your understanding of, and responses to, the market of fashion and fashion promotion in film, by making a short promotional film or documentary of a live event or editorial. You’ll focus on market, narrative, visuals and technique.

    Digital Branding
    You’ll learn how the market as a whole behaves, from price differences and entry price points, the differences between luxury and high street, and seasonal developments brand use to promote products and engage with the customer. You’ll produce a branded market report and complete a reflective research document online, and use your research from this document to underpin your creative choices in the Fashion Film unit.

    Exchange unit
    As you visit one of our partner universities you'll complete your studies with a unit assigned by them, in line with the focus of this course. Recent exchange partners for this latter option have included the Amsterdam Fashion Institute (Netherlands), IED Milan (Italy) and UTS Sydney (Australia).

  • Year three

    Innovation for Industry
    You will showcase your in-depth knowledge and understanding of all areas in which fashion media and promotion operate, by answering a relevant research question set by a client. You’ll need to identify and present new and innovative concepts and propose an original idea to support either a launch, a product, a reinvention of a product or a narrative within a specific media arena.

    Creative Direction for the Fashion Industry
    The development of a creative business narrative, within the world of fashion media and promotion and at all levels of the market, is among the most complex, yet most rewarding tasks within the industry. The initial thoughts and concepts, which become the starting points of the specialist outcome, are vital. You’ll showcase your learning through a substantial final project focusing on your area of professional interest, complete a rigorous personal development planning document, complete a research document and put together your graduate portfolio and self-promotion showreel.

    You’ll undertake a substantial period of sustained, individually negotiated research on a subject related to your specialisms within fashion media and promotion, towards a structured written piece.


    Research Theory and Practice
    Here, you have the opportunity to study, in-depth, a topic that deeply interests you, and that will support your development as a fashion media and promotion practitioner and/or broaden your understanding of the wider industry. This will be achieved by absorbing concepts and literature that already exists, but you will also add to this through primary research, which can take many forms. Developing your ideas and finding an angle and an argument allows you to potentially add to the knowledge or discussion of this topic.


  • Study abroad

    This course offers the opportunity to study abroad for part of your second year. To find out more about studying abroad as part of your course please see the Study Abroad section:

  • Fees and additional course costs

    Tuition fees
    The course fees per year for 2021 entry are:

    • UK students - £9,250 
    • International and EU students - £16,950 (standard fee)
    • International and EU students - £16,270 (full early payment fee)

    Additional course costs
    In addition to the tuition fees please see the additional course costs for 2021 entry.

    Further information
    Find out more about our course fees and any financial support you may be entitled to:

    These fees are correct for the stated academic year only. Costs may increase each year during a student’s period of continued registration on course in line with inflation (subject to any maximum regulated tuition fee limit). Any adjustment for continuing students will be at or below the RPI-X forecast rate.


On our fashion media and promotion course you’ll have access to a digital media suite with Macs loaded with design software; studio spaces used for teaching, group projects and styling workshops and photographic studios for fashion shoots.

Programme Director

What our students say

Course connections

On this course, you'll be exposed to a world of opportunities

  • Industry links

    Working with industry is embedded into all three years. It’s a course requirement for all students to complete extra-curricular work, which is presented at the end of each year in your portfolio. Live project briefs are a mandatory element in the units: my SHOWCASE, Industry Awareness, and Innovation for Industry. The final major project is the perfect place for live project work to support career plans.

    Our industry connections include:

    Fashion brands 

    • Burberry
    • Ralph Lauren
    • Jimmy Choo
    • Net-a-Porter
    • Topshop
    • Radley
    • Free People
    • River Island
    • ASOS.

    Fashion media

    • Tank
    • Vogue
    • Elle
    • iD
    • Another Magazine
    • ShowStudio
    • Betty
    • Cosmopolitan.

    Fashion PR agencies

    • Modus
    • Lamb to Slaughter
    • Sane
    • Impulse
    • Surgery
    • Doll
    • Exposure
    • Tea & Cake PR
    • Nikki Rowntree PR.

    Other fashion and retail companies

    • WGSN
    • Shaftesbury PLC
    • Camden Tech Holdings.

    Our visiting professionals and publications include:

    • WGSN
    • PYMCA (Photographic Youth Music Culture)
    • Global Visual Director, Topshop
    • Tim Whitmore
    • Karen Millen
    • Lulu Guinness
    • Mulberry
    • Susie Lau
    • VB Victoria Beckham
    • Wallpaper magazine
    • Wonderland magazine
    • FAULT magazine.
  • Careers

    Nine out of ten graduates from this course are in employment or further study within six months of graduation, working in areas as diverse as: 

    • Styling
    • Public relations
    • Marketing
    • Digital marketing
    • Copywriting.

    Recent graduates’ positions demonstrate a dazzling array of career opportunities, such as:

    • Social media manager
    • PR coordinator
    • Digital account executive
    • Digital marketing assistant
    • Marketing assistant
    • Junior account executive
    • Communications coordinator
    • Communications assistant
    • Marketing communications manager
    • Fashion assistant
    • Online coordinator.

    In addition, a number of graduates have created their own career and business opportunities through freelance editorial styling, journalism, and boutique PR and marketing.

    A number of our graduates have gone on to secure the following roles, to name a few:

    • Brand manager at TOPSHOP/TOPMAN
    • Online marketing coordinator at French Connection
    • Press officer at River Island
    • Freelance copywriter
    • Fashion PR coordinator at House of Fraser
    • Press officer at The Dune Group
    • Key account coordinator for the UK & Ireland at Kipling
    • Showroom assistant at Burberry
    • Brand copywriter at New Look
    • Event organiser at Bettina Scarlett Presents
    • Founder and editor at MODEICA
    • Associate consultant at Mackenzie Jones
    • Freelance fashion assistant at Marie Claire
    • Online fashion contributor at Notion Magazine
    • Freelance writer at Adorn Insight
    • Fashion assistant at Hunter Gather
    • Designer at Beach Carlota
    • Press assistant at Impulse (PR)
    • Press samples assistant at Burberry
    • Trend analyst intern at EDITD
    • PR executive at Modus (PR).
  • Further study

    You may also like to consider further study at postgraduate level.


Apply now

UK applications

Apply for full-time study - starting September 2020:

Apply for part-time study - starting September 2020:

Apply for full-time study - starting February 2021:

Apply for full-time study - starting September 2021:

Apply for part-time study - starting September 2021:

International & EU applications

If you are applying for more than one course in the UK please apply via UCAS, to apply direct to UCA please use the links below:

Apply for full-time study - Year 1 - starting September 2021:

Apply for full-time study - Year 2 - starting September 2021:

Apply for full-time study - starting September 2020:

Apply for full-time study - starting February 2021:

Apply for full-time study - starting September 2021:

Apply for full-time study - starting January 2020:

Apply for this course and other courses in the UK - full-time study - starting September 2021:

Due to visa requirements, this course is not available to students that require a Tier 4 (General) visa

If you have another category of visa please contact us: to find out if you are eligible to study.

If you're interested in joining Year 3 of this course, please contact our Admissions Team on +44 (0) 1252 892 960 or

When to apply:

The UCAS application deadline is 15 January. If you are applying directly to us, you can apply throughout the year but we recommend you apply as early as possible so you have time to arrange accommodation and visas.

For more information visit our how to apply pages

Entry requirements

UK entry requirements

The standard entry requirements* for this course are:

One of the following:

  • 64 new UCAS tariff points, see accepted qualifications
  • Pass at Foundation Diploma in Art & Design (Level 3 or 4)
  • Merit, Pass, Pass at BTEC Extended Diploma
  • Pass at UAL Extended Diploma
  • 64 new UCAS tariff points from an accredited Access to Higher Education Diploma in appropriate subject
  • 24 points from the International Baccalaureate, see more information about IB entry requirements.

And four GCSE passes at grade A*-C and/or grade 4-9 including English (or Functional Skills English/Key Skills Communication Level 2).

Other relevant and equivalent Level 3 UK and international qualifications are considered on an individual basis, and we encourage students from diverse educational backgrounds to apply.

*We occasionally make offers which are lower than the standard entry criteria, to students who have faced difficulties that have affected their performance and who were expected to achieve higher results.

International entry requirements

To view the equivalent entry requirements for your country please select it in the list below.

Pick Your Country

Non-UK equivalent qualifications

English language requirements

Don't meet the international entry requirements or English language requirements?

You may be able to enter the course through the following entry courses:

Pre-sessional English courses in the UK or China

UCA International Foundation courses

The UCA International College

Your portfolio

This course doesn’t require a portfolio. If you receive an offer, you’ll be invited to attend an Offer Holder Webinar where you can meet the course team and learn more about the course.This is a creative course, but you don't need visual arts or design qualifications to apply. Our students have previously studied a variety of subjects, but all share a love of fashion and a desire to be a part of the fashion industry. We look for creativity and problem-solving skills that demonstrate potential for promoting fashion, together with a commitment to, and interest in, the fashion industry.

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