BA (Hons)

2017 entry

Taught by highly experienced practitioners with connections to the highest levels of the industry, BA (Hons) Advertising at our Farnham campus offers you a unique opportunity to blend academic excellence with professional experience.

Supported by some of the world’s best-known creative directors – including Sir John Hegarty, the man behind the Lynx Effect ads – our course continues to develop a mentoring scheme, giving you the chance to enter advertising better prepared.

By the end of the course, you’ll have built your own unique book of holistic ad campaigns, showcasing high levels of creativity in art direction and copywriting.

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Length of study:

Three years full-time


September 2017


UCA Farnham

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Course overview:

With our comprehensive curriculum you’ll learn how to tackle challenging briefs both creatively and strategically, whilst developing a deep understanding of theory and its application in practice.

We’ll encourage you to explore outwardly, collaborating with fine artists, photographers, illustrators, filmmakers, poets, playwrights, novelists, fashion designers and architects within our wider community, to create fresh, attention-grabbing creative work across a variety of mediums.

Equipped with a fantastic library and excellent support services, our Farnham campus provides the ideal environment for this course – close enough to London’s leading agencies and mentors, yet quiet enough to provide quality study time and space.

Course content - 2017 entry

In the first year, you’ll learn how to become a researcher and be exposed to creative thinking techniques and conceptual skills - and how to apply them to advertising.

Please note, syllabus content indicated is provided as a guide. The content of the course may be subject to change.

Course modules

  • Advertising Practice I

    Explores a variety of creative thinking models and the roles of creativity in advertising.

  • Advertising Mediums

    You’ll explore how to identify a unique or emotional aspect of a product, service or event and connect it to a specific group using appropriate mediums.

  • Advertising Processes

    Explores creative processes for practice such as storytelling, developing your skills as a creative problem causer.

  • Context and Theory

    You'll be introduced to a number of historical and contemporary frameworks that will allow the importance of social, cultural, political and economic factors affecting visual culture to emerge.

As a researcher, the second year focus is on creative strategy and the role of the mentee. You'll capitalize on the creative skills you attained in your first year, blending them with more pragmatic strategic tools. And you may have the opportunity to study abroad.

Please note, syllabus content indicated is provided as a guide. The content of the course may be subject to change.

Course modules

  • Advertising Strategy

    You’ll explore a variety of strategies deployed by the world’s leading advertising agencies.

  • Advertising Communication

    This unit will explore verbal, written and visual language in conjunction with genre, in order to better understand creative and strategic communication.

  • Advertising Practice 2

    This unit will consider how you – as an art director and/or copywriter – create emotional ad campaigns that will generate attention from the viewer, and will capitalise on your prior learning.

  • Contextual and Theoretical Perspectives

    We'll encourage you to position your own practice by recourse to a variety of theories, contextual frameworks and critical evaluations. You'll be introduced to a variety of research methods to facilitate independent study towards coherent, self-reflective argument in written form.

  • Study Abroad (optional)

    This optional unit will allow you to spend a period of time in an overseas educational institution.

In the third year you'll realise your research skills through the development of a series of holistic campaigns, a dissertation and a folio of work that blends your theory with practice in the form of a case study, pastiche and a piece of promotion.

Please note, syllabus content indicated is provided as a guide. The content of the course may be subject to change.

Course modules

  • Personal Development and Practice

    This unit is primarily about you and your future. The case study, resulting pastiche and promotional material for an international advertising
    agency of your choice are all connected.

  • Professional Practice in Advertising

    The briefs for this unit have been designed for you to apply and celebrate your learning. For the most part, you’ll determine the content through negotiation.

  • Dissertation

    You'll undertake a substantial period of sustained, individually negotiated research on a subject related to the contextual and/or theoretical concerns of your discipline or chosen area of practice, towards the provision of structured written argument.

Please note, syllabus content indicated is provided as a guide. The content of the course may be subject to change.

Course modules


Course staff

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International study

Find out more about studying in the UK, or studying part of your course abroad at one of our partner institutions (study abroad option not available on all courses).

Course connections

On this course, you'll be exposed to a world of opportunities

Our BA (Hons) Advertising course has links with some of the biggest names in the advertising industry, including:

  • Ogilvy & Mather
  • Bartle Bogle Hegarty
  • JWT
  • Y&R
  • Wieden+Kennedy
  • Publicis
  • CHI & Partners
  • Beattie McGuinness Bungay
  • Mother
  • TBWA.

Our graduates are equipped to work in a multitude of advertising roles, and have secured rewarding positions across the sector, including as:


  • Art directors
  • Copywriters
  • Account managers
  • Account planners
  • Media buyers and planners
  • Producers and creative service managers.

You may also like to consider further study at postgraduate level.

How to apply - 2017 entry

I am a UK or EU citizen ...

I am not a UK or EU citizen ...

Entry requirements - 2017 entry:

Entry requirements

The standard entry requirements* for this course are:

One of the following:

  • 112 new UCAS tariff points (equivalent to 280 old UCAS tariff points), see accepted qualifications
  • Pass at Foundation Diploma in Art & Design (Level 3 or 4)
  • Distinction, Merit, Merit at BTEC Extended Diploma
  • Merit at UAL Extended Diploma
  • 112 new UCAS tariff points from an accredited Access to Higher Education Diploma in appropriate subject.

And four GCSE passes at grade A*-C and/or grade 4-9 including English (or Functional Skills English/Key Skills Communication Level 2)

Other relevant and equivalent Level 3 UK and international qualifications are considered on an individual basis, and we encourage students from diverse educational backgrounds to apply.

*We occasionally make offers which are lower than the standard entry criteria to students who have faced difficulties that have affected their performance, and who were expected to achieve higher results.

New UCAS tariff

UCAS has made changes to its tariff system.

Find out how these changes will affect you

Your portfolio

This course doesn’t require a portfolio. We may invite you for an Applicant Day and interview so you can visit us, meet the course team and other applicants, and take a tour of all our facilities. Students from diverse educational backgrounds are encouraged to apply. We welcome students with a broad range of A-level subjects, as well as students with appropriate Art & Design Foundations or BTEC/UALAB diplomas which allow you to demonstrate your ability to research, evaluate and produce creative solutions.

Fees & finance

Uncover all the costs involved, as well as the grants, loans and other financial support you may be entitled to.

Student regulations

Find out more about the operation of our courses, student conduct, assessments and examinations.

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